NY HELP No Agency Office of Cannabis Management Title Public Information Specialist 1 Digital Content - VID 180528 Occupational Category Other Professional Careers Salary Grade 18 Bargaining Unit PS&T - Professional, Scientific, and Technical (PEF) Salary Range From $65001 to $82656 Annually Employment Type Full-Time Appointment Type Contingent Permanent Jurisdictional Class Non-competitive Class Travel Percentage 25% Workweek Mon-Fri Hours Per Week 37.5 Workday From 8 AM To 5 PM Flextime allowed? No Mandatory overtime? No Compressed workweek allowed? No Telecommuting allowed? Yes County New York Street Address 59 Maiden Lane City New York State NY Zip Code 10038 Duties Description The Office of Cannabis Management (OCM) is seeking a creative and detail-oriented Public Information Specialist 1 (Digital Content) to support the agency’s digital communications strategy. This role is responsible for drafting, designing, and managing content across OCM’s digital platforms, including the website, social media channels, and email communications. Reporting to the Deputy Communications Director, the incumbent of this position will play a key role in public engagement, ensuring that all content is accessible, informative, visually compelling, and aligned with the agency’s mission.This is a visual role requiring proficiency in design, typography, and layout. Candidates should be comfortable working with a variety of digital formats and must submit a portfolio or recent examples of work demonstrating their design expertise.Duties include, but are not limited to:• Develop and manage digital content for the OCM website, social media platforms, and email communications to provide information to the public, licensees, and stakeholders.• Draft, edit, and design engaging written and visual content that aligns with the agency’s communication strategy, ensuring clarity and accessibility.• Assist with the conception, design, and production of all creative materials, including marketing materials, public information resources, presentations, website, and social media content.• Help update and maintain the OCM website, ensuring accuracy, accessibility, and compliance with branding guidelines.• Support the development and execution of public information campaigns that promote cannabis education, awareness, and regulatory updates.• Monitor and manage digital engagement, responding to inquiries and public comments in coordination with the agency’s digital strategy.• Collaborate with Digital team to create multimedia content, including graphics, infographics, and short-form videos.• Track and analyze digital media performance metrics, making data-informed recommendations to enhance engagement and reach.• Perform other duties and special projects as required. Minimum Qualifications Six years of experience* in public relations, social media, and digital communications.*Substitutions: An associates degree, bachelor’s, or master’s degree in: Communications, English, Public Relations, Social Media, Digital Communications, or a similar degree may substitute for two, four, or five years respectively.Preferred Qualifications:• Strong visual and graphic design skills, with expertise in typography, layout, and branding principles.• Proficient in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, InDesign) and Canva. • Proficient in digital content creation, including graphic design, video editing, and social media management.• Highly organized and detail-oriented, with the ability to manage multiple projects and meet deadlines in a fast-paced environment. • Strong writing, editing, and storytelling skills, with the ability to simplify complex information for diverse audiences.• A collaborative team player, skilled in working across departments to develop cohesive and visually compelling digital communications. Additional Comments NOTE:• Travel may be required (approximately 25%), including during evening and weekends, depending on mission and assignment. • Possession and maintenance of a valid Driver’s License issued by the NYS Department of Motor Vehicle is required, or otherwise demonstrate the capacity to meet the transportation needs of the job. The Office of General Services provides human resources support for the Office of Cannabis Management. To apply for this vacancy, candidates must email a detailed resume providing specific, verifiable information about their qualifying experience to HRresumes@ogs.ny.gov and they must reference the above posting number. This must be received in the OGS Division of Human Resources Management by the closing date, or your response will not be considered.The Office of Cannabis Management (OCM) is an equal opportunity employer, and we recognize that diversity in our workforce is critical to fulfilling our mission. We encourage applicants for all communities to apply. For a full version of OCM’s EEO/AA statement and benefits of joining OCM, please visit: About | Office of Cannabis Management (ny.gov).NOTE ON TELECOMMUTING: Employees are required to apply and obtain approval through management to telecommute according to the agency’s Telecommuting Program Guidelines.Downstate: Location Pay of $3,400 Some positions may require additional credentials or a background check to verify your identity. Name Human Resources/JHG Telephone 518-473-5282 Fax 518-486-1631 Email Address HRresumes@ogs.ny.gov Address Street NYS Office of General Services, HRM 31st Floor Corning Tower, Empire State Plaza City Albany State NY Zip Code 12242 Notes on Applying Please submit a resume and cover letter detailing how you meet the minimum qualifications. Indicate the Position Title & Vacancy ID number of each position you are applying to.