Detroit, MI, USA
6 days ago
Public Relations Associate

The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech, sports, entertainment, real estate, startups and more. We’re united by our culture – a drive to find a better way that fuels our commitment to our clients, our community and our team members. We believe in and build inclusive workplaces, where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job – it’s about having the opportunity to become the best version of yourself.

As a Public Relations Associate, you will help craft and execute the PR strategy for Rocket Companies® and its portfolio. You will work closely with both internal teams and external media to create and deliver engaging, impactful messages. This role is ideal for someone with experience working with local, national, and/or global press outlets and who brings a creative, out-of-the-box approach to PR work. Your responsibilities will include drafting press releases, managing media outreach, and supporting the execution of high-profile PR campaigns in a collaborative, team-oriented environment. You’ll also have a chance to engage with emerging topics such as mortgage lending, AI, technology, and more.

Responsibilities:

Drafting & Development:

Write and develop press releases, media pitches and other PR materials that communicate key messages clearly and effectively.

Research the best reporters to engage for different messages.

Media Engagement:

Engage with reporters, journalists, and media outlets at local, national, and industry (B2B) levels, building and maintaining relationships that help amplify our message.

Pitch story ideas to a variety of media outlets, ensuring that Rocket Companies’ initiatives are well-represented in the press.

Hands-On PR Work:

Gain hands-on experience with day-to-day PR activities, including media outreach, campaign tracking, and event coordination.

Collaborate closely with the entire PR Team, ensuring that projects are a collective effort rather than isolated tasks.

Focus Areas:

Contribute to PR efforts related to key sectors, including homeownmership, personal finance, mortgage, real estate and emerging trends in AI and technology.

Be a part of shaping the company’s voice in these industries, staying informed on the latest developments and incorporating them into your PR strategies.

Creative Strategy:

Bring creativity and innovation to the table by proposing and executing unconventional PR strategies that break through the noise.

Think outside of the box to develop compelling narratives and secure top-tier media coverage.

Collaboration:

Thrive in a team-oriented, collaborative environment, ensuring alignment with teams across marketing, product, technology and senior leadership.

Work together to amplify the brand’s message and reputation, making sure the company's core values and goals are consistently communicated.

Preferred Qualifications:

Education: Bachelor's degree in Public Relations, Communications, Journalism or a related field.

Experience: At least 2 years of experience in public relations, media relations or communications, with experience engaging directly with reporters and producers.

Skills:

Exceptional written and verbal communication skills, with the ability to tailor messages to different audiences.

Proven experience in engaging media at different levels (national, local and B2B).

Strong creative and strategic thinking, with the ability to brainstorm and propose innovative PR campaigns.

Detail-oriented with strong organizational and time-management skills.

Ability to work in a fast-paced, results-driven environment while juggling multiple projects.

Proficient with media monitoring tools, content management systems, and digital PR platforms.

What You’ll Get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We’ve got your back. Check out our full list of Benefits and Perks.

About Us
RKT Holdings is a centralized hub that delivers thoughtful and innovative solutions for Rocket Companies®. We’re a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we’re a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We’re insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.

This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the Company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, The Pulse, at Careers@myrocketcareer.com.

The Company is an Equal Employment Opportunity employer, and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team, The Pulse, at Careers@myrocketcareer.com.

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