Main responsibilities: 

 

The RD Lead holds the end-to-end accountability for management and performance of the Marketing team and activities for RD products within the assigned geography. He / she is accountable for RD MCO resources allocation within a defined envelop and the customer Engagement plans with the mandate to accelerate efficient growth for innovative products as per global franchise guidance;  

 

Ensure implementation and effective execution of franchise strategy for RD brands. 

Develop and implement an RD business plan to maximize business operating income, ensuring availability of products in the market, in compliance with the highest international standards and norms. 

Partner with cross functional teams to ensure alignment for effective implantation for the RD strategy with excellence in execution  

Track performance vs the priorities 

Responsible for all marketing activities for the RD Brands:  

Global to Local:  

Adaptation of brand strategy to the market: co-develop with Global (if in Global Brand Team)  Focus resources on maximizing market share, exceeding financial commitments and profitability Rare disease product portfolio through successful launch planning and execution Management with a clear understanding of the competitive environment and creating strategic decisions and synergies within the brands managed 

 

Local to Global  

Oversee financial management including budgeting, forecasting and cost management; maximizing revenue, profitability and market share at country level within MCO Business case development: leveraging sophisticated data and analytical capabilities to identify and prioritize the most attractive growth and BOI opportunities at country level within MCO  Pricing proposal (to be approved globally);by partnering with market access, public affairs and trade and revenue for effective policy, market access and tender management strategy and implementation Local markets patients and HCP insights to ensure transforming patient journey though diagnostic innovation 

Coach direct reports, leveraging their strengths and consolidating a high-performance environment 

Implement /strengthen the use of digital for the Marketing activities mainly in the area of AI usage as well as integration of overall digital ecosystem 

Compliance: Respects corporate commitment and compliance guidelines.  

 

 

 

About you  

 

Technical skills: 

In-depth understanding of the market, competition, future market trends and entire local healthcare ecosystem 

Strong Leadership by influence skills and ability to navigate complex structures 

Brand management capabilities 

Understanding of Sales and Marketing operating model, Go To Market (GTM) transformation 

Innovation and expertise in Digital engagement and Medico-Marketing  

Strong analytical capabilities: P&L management, Scenario Planning and financial acumen to drive BOI  

Ability to take data-driven decisions based on patient/HCP needs 

 

Soft skills: 

Glocal thinking: able to understand the global framework combined with local execution 

Capacity to challenge the status quo to enhance efficiency with an entrepreneurial mindset respecting global approaches.  

Entrepreneurial and agile mindset, unconventional thinking, always looking for new ways to achieve business goals 

Curious to learn and drive new initiatives in digital pharma marketing excellence 

Empowerment & People leadership: create engaging environment, delegation, giving responsibility and lead trustfully, ability to coach, develop and manage feedback effectively. 

Communication, Stakeholder & Change Management Skills: effective communication skills to influence and move to action to very diverse stakeholders (global, peers, cross-functional teams, sales forces and external stakeholders) 

Customer orientation: Motivate teams to connect with patients/customers to understand their needs and provide value-added solutions 

Role model of PTW behaviours 

Relevant Bachelors qualification with relevant professional background 

Minimum 10 years of proven successful management/marketing experience. P&L experience is a plus 

Experience with Medico-Marketing, activation strategy & innovative campaigns 

Exposure to international environment with track record of performance in Marketing and Sales with deep knowledge and understanding of finance and Market Access  

Experience with contributing to Global Brand planning processes and local implementation 

Digital Experience with Customer facing approach and new GTM tactics. 

Negotiation skills notably with existing external partnerships/ Alliances:  where relevant.  

Fluent in English and French for the Francophone countries.  

In Sanofi Specialty Care we invest in key talent and future leaders with differentiated capabilities that will enable fueling a sustainable growth through launches, innovation and differentiated patient experience. Therefore, apply if you can be referred to as:  

“Launch Leader” with experience in delivering launches in new green field therapy areas and/or Specialty assets 

“AI Guru” with demonstrated experience and knowledge of the current tech trends incl. AI/Gen AI and their application to answer business questions  

“Experience Activator” with high understanding of patient/customer needs and expectations to create individual, exceptional patient/customer experience through a patient centric approach levering data driven-insights 

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, ability or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!