The Opportunity
The Recruitment Marketing Specialist will be responsible in strategizing and implementing campaigns that will help the company in attracting quality talents for its diverse hiring. You will focus on interpreting data from the market research, propose marketing campaigns based on the analysis, and apply/integrate it to the existing marketing and sourcing campaigns that will help in better promoting the company brand to its target talents. You will work closely with the Sourcing and Talent Acquisition teams to understand the skills/talents needed by the business, how it contributes to its growth, and how it will be promoted externally and internally.
Key Responsibilities
Content Marketing: Develop and execute a comprehensive content marketing strategy that attracts and engages top talent through blog posts, articles, videos, infographics, and employee stories. Collaborate with internal teams to create compelling content that highlights the company's culture, values, and employee experiences. Continuously monitor and analyze content performance metrics to optimize strategies for maximum impact and reach.Social Media Campaigns: Plan, create, and manage targeted social media campaigns on platforms like LinkedIn, Facebook, Instagram, and Twitter to promote job openings and career opportunities. Utilize data-driven insights to tailor content to specific audience segments, ensuring high engagement and conversion rates. Track and report on campaign effectiveness, adjusting strategies to meet recruitment goals and KPIs.Employer Branding: Enhance the company's employer brand by creating a consistent and compelling narrative across all recruitment marketing channels. Conduct market research and competitor analysis to identify trends and opportunities, differentiating the company as an employer of choice. Collaborate with HR and marketing teams to align employer branding efforts with overall company branding initiatives.Art Direction: Oversee the visual direction of recruitment marketing materials, ensuring they are visually appealing, on-brand, and effectively communicate the company's culture and values. Work closely with graphic designers, photographers, and videographers to produce high-quality visual content for digital and print media, maintaining consistency with brand guidelines.Project Management: Manage multiple recruitment marketing projects from conception to execution, ensuring timely delivery and alignment with recruitment objectives. Coordinate with stakeholders, including HR, marketing, and communications teams, to ensure seamless project execution. Develop and maintain project timelines, budgets, and resource allocations to complete projects on time and within scope.
Requirements
University degree, preferably a graduate of Marketing Management, Multimedia Arts, Advertising, Journalism, or Communication ArtsWith at least 3 years of experience in Recruitment Marketing, preferably in the BPO, Financial Services, or Insurance industriesRecruitment Marketing experience is preferably focused on content creation and strategy, employer branding, digital marketing, and social media campaigningA degree of knowledge and experience in creatives and graphics tools is desired, preferably AdobeHighly proficient in Microsoft Package (Outlook, Teams, Word, Excel, Powerpoint, etc.)Exposure or background in Sourcing Channels is a huge advantage (Digital Platforms, Employee Referrals, Job Fairs, Campus Recruitment, etc.)Ability to work independently and manage multiple tasks within a heavy workload environment while meeting service quality and turnaround objectivesWilling to work on a hybrid set-up (site assignment is in Quezon City)
Personal Attributes and Cultural Fit
Highly collaborative working styleAbility to handle multiple stakeholdersAgile and strategic, capable of adapting to changes in business needsRole model of ethics and integrity who builds a culture of respectResults-driven; highly focused in accountabilityDemonstrates a commitment to delivering excellent service balanced with appropriate risk management
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.
Manulife is an Equal Opportunity Employer
At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.
Working Arrangement
Hybrid