JOB DESCRIPTION

Leads, influences and aligns Product and promotional Marketing strategies across Latam. Leads strategic development (for Strategic Business Planning), execution and measurement of key Product Marketing initiatives designed to drive sales and profit growth by (a) delivering product excellence through Regional Productivity growth, (b) offering a relevant and compelling product portfolio to help support HER business (c) develop and grow HER loyal customer-base through new product offerings and reorders, (d) promotional strategies and (e)overall product health and SKU maximization. Leads the implementation of key strategic Product, Consumer and Consultant Communication platforms, tools, 360 campaigns, and initiatives designed to drive growth in the Latam Region. Provides strong leadership, strategic thinking, expertise, best practices, and recommendations to Latam Subsidiaries and 1 Distributor in all aspects of Product Marketing, Consumer and Consultant Communication Advertising, Public Relations, Social Responsibility, and sustainability. Represents the region’s views at meetings and facilitates communication with departments Company-wide as it relates to regional integrated marketing and product marketing strategies and business goals. Establishes credibility and builds strong relationships with key constituents to be seen as a subject-matter expert and trusted advisor on both Integrated Marketing & Product Marketing areas. Travels independently to region and provides Product and Marketing related coaching and training to subsidiary staff.

Leads and develops the Consumer Integrated Marketing strategy for the Color, Fragrance and Gifting categories for the Latam Region. Communicates regional strategies with global Brand partners to ensure Latam needs are represented in the development of global strategies. Maintains constant awareness of the status of key initiatives, programs, launch results, and business metrics trends in the region, and shares information with management as appropriate. Isolates key challenges and opportunities and makes recommendations through market knowledge, discussions with local markets, and review of business metrics.Leads the LATAM Region and Markets in the development of a successful Product Strategy that delivers sales and profit growth by balancing product lifecycle, RL and new product & promotional plans for the Color, Fragrance and gifting categories. Leads the alignment of Global product launch calendars as it relates to LATAM, to ensure that product launch and promotional-related activities established by the Regional Team and local marketing teams are executed as planned. Advises each market in the development of their promotional plans, analyzes cost of goods, margins and promotional mechanics to ensure promotional ROI and achievement of financial goals. Spearheads efficient RL and New Product pricing, forecasting and inventory management by strengthening and improving processes, tools and communication, building market staff capability, identifying gaps and solutions, and leading and serving as liaison between Global Product Management, Finance, Global Inventory Planning and markets. Continual oversight of product health; inclusive of SKU audits, COG management, pricing strategy, category performance and manages phase-out plans to minimize obsolescence prior to ordering new products. Consults with LATAM markets on inventory reduction and disposition strategies which may include Pink sales, pricing discounts, ordering bonus offers, charitable donations, and write-offs. Ensures product assortments are in accordance with established regional objectives & strategies. Also serves as Region subject-matter expert on Pricing as it relates to new Products and Regular Line. Ongoing assessment and strong understanding of industry and competitors, assessing new opportunities to drive marketplace behavior. Continually evaluates, monitors and recommends product and marketing solutions to assess which best meet changing business needs and align with company strategies and focus. Proactively shares best practices and competitive finding with markets, regional teams and Global teams to continue to strengthen Mary Kay product position and growth brand share across the region. Leads Latam communication strategy for the color, fragrance and gifting categories, and drives planning and execution, including 360 launch campaigns, brand-building, media and press, pride points, sustainability, and crisis communication to ensure all efforts effectively maximize our brand and lead to customer acquisition, engagement, retention, and sales. Owns literature strategy by providing input and recommendations for key SF and consumer publications such as Applause, Directors Memo, and The Look. Ensures effective use of Promotional expenses, Advertising/PR budget paid ads across all subsidiaries by supporting the Business Case process for effective development and analysis of key consumer initiatives. Collaborates with the Digital Marketing Manager to deliver a comprehensive launch planning, content strategy recommendations, integration strategies for online and offline Marketing efforts, creative ideas, and supports the sharing of best practices. This job requires on-site work at a Mary Kay facility.

KNOWLEDGE, SKILLS, & ABILITIES

Experience:  10+ years

Supervisory Experience:  3+ years

Field of Experience:  International, Marketing, Advertising or PR agency.

Education:  Bachelor/University Degree

Education Focus:  Marketing, Business, Communications, Advertising

Bilingual: Spanish or Portuguese preferred Strong leadership skills and proven ability to inspire thoughts and actions in others, especially across functional, geographic, and cultural boundaries Requires cultural awareness and sensitivity – willingness to learn about other markets and cultures, how market dynamics (developing markets, purchasing trends, economic trends, etc.) and local nuances affect a promotional plan Strong influence and relationship-building skills are required to establish credibility, to form true business partnerships with marketing teams within the region, to exchange information with internal departments, and to communicate successfully with senior management on a global scale Demonstrated Advertising, PR, and Marketing Communications subject-matter expertise is critical Broad strategic thinking skills required to address the challenges of the individual markets and determine appropriate course of action Demonstrated ability to effectively guide and develop subsidiary staff required. Must possess a strong desire to grow the skills, knowledge and overall capability of others with humility and credibility, even despite the challenges of time-differences, language and cultural differences. High analytical ability and attention to detail required to conduct/review analysis on promotional results, and market research findings, and to ensure they are in accordance with regional objectives and strategies Must be willing and able to work with a high degree of complexity and lead multiple projects simultaneously Highly advanced Excel and PowerPoint skills are required to analyze and cascade promotions and other marketing management information Up to 25% international travel required to support the needs of the Latam region