• Defining the strategy for the category, growing assortment, seller and sale revenue, adapting strategy to local specificities and sharing best practices across the six Lazada countries
• Identifying growth opportunities based on customer insights
• Ensuring implementation of the strategy, working through the country teams on the ground (defining KPIs, setting targets,following up with the teams)
• Driving implementation of marketing and merchandising
• Identifying and developing projects to enhance both customer and seller experience for respective category
• Enabling sellers
• Leading and developing category management capability in both the region and country teams