Strategy Development and Execution 战略制定与执行 Conduct regular reviews and analysis to optimize strategy execution and achieve business targets; Identify opportunities for operational enhancements and implement best practices. 定期进行审查和分析，以优化战略执行并实现业务目标; 识别运营优化的机会，并实施最佳实践。 Prepare and present regular performance reports and strategy updates to senior management. 准备并向高级管理层定期汇报绩效报告和战略更新 Serve as a liaison between headquarters, regional teams, and dealers to maximize collaborative efforts and operational efficiency. 作为总部、区域团队和经销商之间的桥梁，最大化协作效率和运营效率。 Ensure effective communication and coordination to enhance market operations and drive customer growth. 确保有效的沟通和协调，以提升市场运营效率并推动客户增长。 Support dealer execution of Lincoln China retail marketing activities, and support communication with central retail marketing and agencies to ensure dealer marketing materials ready on-time. 支持经销商执行林肯中国下发的零售市场活动，及时与总部零售市场和供应商沟通，确保经销商有足够的市场宣传物料。 Develop and formulate regional marketing and customer operations strategies which incorporate with central strategy, and to guide dealer marketing planning/reviewing/approval. 开发并制定区域市场和客户运营策略，结合总部战略，指导经销商进行市场计划的制定、审核和审批。 Lead regional marketing concept and strategy development, sourcing, dealer communication and guidance handbook preparing, KPI set up and execution monitoring. 牵头领导区域市场营销概念和策略的开发，负责供应商选择、经销商沟通及指导手册的准备，设置并监控关键绩效指标（KPI）的执行情况。 Organize quarterly DAF meeting to get align with dealers on their PMA marketing strategy and plan, set up KPI for this marketing plan.  Additionally,  lead DAF supplier to execute the marketing plan to achieve the KPI.       每季度组织区域经销商年度活动计划（DAF）会议，与经销商就其产品市场管理（PMA）营销策略和计划达成一致，制定具体的KPI，并领导DAF供应商执行营销计划以实现既定目标。 Collaborate with regional sales and after-sales teams to align strategies with regional needs and business objectives. 与区域销售和售后团队协作，将策略与区域需求和业务目标保持一致，确保各项计划和活动顺利落实。

 

Performance Management 绩效管理 Monitor and manage the regional sales funnel and performance metrics. 监控和管理区域销售漏斗以及绩效指标。

 

Collaboration and Alignment协作与对齐

 

Knowledge Sharing and Guidance 知识共享与指导 Conduct regular meetings to share central policy execution, retail marketing strategies, efficiency analysis and best practices. 定期召开会议，分享总部政策的执行情况、零售市场策略、效率分析及最佳实践。 Support dealer execution of Lincoln China retail marketing activities, ensuring timely availability of marketing materials. 支持经销商执行林肯中国的零售市场活动，确保宣传资料及时到位。 Establish media promotion guidelines (including new media)  to enhance dealer lead acquisition capabilities. 建立经销商媒体宣传规则（包括新媒体），提升经销商获客能力。 Establish dealer retail marketing evaluation metrics, steering/coaching dealer marketing manager to help dealer capability improvement. 设立经销商零售市场评估指标，指导和辅导经销商的市场经理，帮助经销商提升自身能力。 Support regional events such as regional autoshows, roadshows, and product launches. 支持区域内的车展、路演、上市发布等活动。 Collect and analyze promotional activities of key competitors in major markets and develop quick response strategies. 收集并分析重点城市中核心竞争对手的促销活动，快速制定应对策略。

 

Event Support and Competitive Analysis 活动支持与竞争分析 Administrative and Financial Oversight: 行政与财务监督 Support dealer marketing reimbursement processes, ensuring accuracy and compliance.支持经销商的市场报销流程，确保报销信息的准确性和合规性  

Qualifications:

Automotive industry or auto retail marketing agency work background. Related M/S experience more than 7 years preferred. Master's degree or bachelor’s degree. Fluent in writing and oral English. Proficient in analytical software,  including but not limited to Microsoft (Word, Excel PowerPoint).

资格要求

具有汽车行业或汽车零售市场营销机构的工作经验，相关市场营销经验 多于7年者优先。 硕士或本科学位。英语口语和书面表达能力流利。 熟练使用分析工具，包括但不限于Microsoft Office（Word, Excel, PowerPoint）。

 

KEY COMPETENCIES:

Ability to travel as required Familiar with lead generation/ collection, experience in premium Auto brand or luxury goods is preferred Can do attitude and team spirit Able to think strategically, willing and able to roll up his/her sleeves to help implement Ability to effectively communicate information and ideas in written and verbal format, and build and maintain relationships with internal and external partners and stakeholders Has a sense of urgency in this rapidly changing environment and is dedicated to deliver timely Dealing with Ambiguity - Ability to deal with uncertainty Good analytical abilities and can pick up new systems / tools quickly Ability to communicate a business vision for internal and external partners including goals & results Ability to handle multiple assignments and projects concurrently Strong relationship building skills, including negotiation & executive interaction, ability to coach others Preferred previous experiences Prior experience in event management, road show planning and implementation, Experience in China auto industry and /or in luxury brands (non-auto) will be extremely beneficial Knowledge of Lincoln product is a plus Good coordination and communication skill to get alignment with dealers on the plan Strong leadership ability to guide dealer marketing supplier to well execute the plan. 

 

关键能力

出行能力：能够根据工作需要频繁出差。 销售漏斗：熟悉漏斗数据及洞察，具备高端汽车品牌或奢侈品行业经验者优先。 团队合作精神：具备“能干”的积极主动态度，注重团队协作。 战略与执行能力：能够从战略高度思考，同时具备执行力和亲自参与实施的能力。 沟通能力：能够以书面和口头形式有效传达信息和思想，建立和维护与内部和外部合作伙伴及利益相关者的关系。 结果导向：在快速变化的环境中，具备紧迫感和对结果的专注，致力于及时、高质量地完成任务。 处理不确定性：能够应对模糊信息和不确定性，具备灵活应对变化的能力。 分析能力：具备优秀的分析能力，能够快速掌握和使用新系统及工具。 传达商业愿景：能够向内部和外部合作伙伴清晰传达商业愿景，包括目标和成果。 多任务处理：能够同时高效处理多个任务和项目，具备优秀的时间管理能力。 关系建立与谈判：具备良好的关系建立能力，包括谈判技巧和与高管的有效沟通，能够指导和辅导他人。 相关经验优先：具有活动管理、路演策划和实施经验，具备中国汽车行业或奢侈品（非汽车）行业经验将极大增加优势。 产品知识：熟悉林肯品牌产品是加分项。 协调与沟通能力：具备优秀的协调和沟通技巧，能够与经销商达成一致，确保计划顺利进行。 领导能力：具备强有力的领导能力，能够引导和激励经销商的市场供应商顺利执行计划。

 

Strategy Development and Execution 战略制定与执行 Conduct regular reviews and analysis to optimize strategy execution and achieve business targets; Identify opportunities for operational enhancements and implement best practices. 定期进行审查和分析，以优化战略执行并实现业务目标; 识别运营优化的机会，并实施最佳实践。 Prepare and present regular performance reports and strategy updates to senior management. 准备并向高级管理层定期汇报绩效报告和战略更新 Serve as a liaison between headquarters, regional teams, and dealers to maximize collaborative efforts and operational efficiency. 作为总部、区域团队和经销商之间的桥梁，最大化协作效率和运营效率。 Ensure effective communication and coordination to enhance market operations and drive customer growth. 确保有效的沟通和协调，以提升市场运营效率并推动客户增长。 Support dealer execution of Lincoln China retail marketing activities, and support communication with central retail marketing and agencies to ensure dealer marketing materials ready on-time. 支持经销商执行林肯中国下发的零售市场活动，及时与总部零售市场和供应商沟通，确保经销商有足够的市场宣传物料。 Develop and formulate regional marketing and customer operations strategies which incorporate with central strategy, and to guide dealer marketing planning/reviewing/approval. 开发并制定区域市场和客户运营策略，结合总部战略，指导经销商进行市场计划的制定、审核和审批。 Lead regional marketing concept and strategy development, sourcing, dealer communication and guidance handbook preparing, KPI set up and execution monitoring. 牵头领导区域市场营销概念和策略的开发，负责供应商选择、经销商沟通及指导手册的准备，设置并监控关键绩效指标（KPI）的执行情况。 Organize quarterly DAF meeting to get align with dealers on their PMA marketing strategy and plan, set up KPI for this marketing plan.  Additionally,  lead DAF supplier to execute the marketing plan to achieve the KPI.       每季度组织区域经销商年度活动计划（DAF）会议，与经销商就其产品市场管理（PMA）营销策略和计划达成一致，制定具体的KPI，并领导DAF供应商执行营销计划以实现既定目标。 Collaborate with regional sales and after-sales teams to align strategies with regional needs and business objectives. 与区域销售和售后团队协作，将策略与区域需求和业务目标保持一致，确保各项计划和活动顺利落实。

 

Performance Management 绩效管理 Monitor and manage the regional sales funnel and performance metrics. 监控和管理区域销售漏斗以及绩效指标。

 

Collaboration and Alignment协作与对齐

 

Knowledge Sharing and Guidance 知识共享与指导 Conduct regular meetings to share central policy execution, retail marketing strategies, efficiency analysis and best practices. 定期召开会议，分享总部政策的执行情况、零售市场策略、效率分析及最佳实践。 Support dealer execution of Lincoln China retail marketing activities, ensuring timely availability of marketing materials. 支持经销商执行林肯中国的零售市场活动，确保宣传资料及时到位。 Establish media promotion guidelines (including new media)  to enhance dealer lead acquisition capabilities. 建立经销商媒体宣传规则（包括新媒体），提升经销商获客能力。 Establish dealer retail marketing evaluation metrics, steering/coaching dealer marketing manager to help dealer capability improvement. 设立经销商零售市场评估指标，指导和辅导经销商的市场经理，帮助经销商提升自身能力。 Support regional events such as regional autoshows, roadshows, and product launches. 支持区域内的车展、路演、上市发布等活动。 Collect and analyze promotional activities of key competitors in major markets and develop quick response strategies. 收集并分析重点城市中核心竞争对手的促销活动，快速制定应对策略。

 

Event Support and Competitive Analysis 活动支持与竞争分析 Administrative and Financial Oversight: 行政与财务监督 Support dealer marketing reimbursement processes, ensuring accuracy and compliance.支持经销商的市场报销流程，确保报销信息的准确性和合规性  

Qualifications:

Automotive industry or auto retail marketing agency work background. Related M/S experience more than 7 years preferred. Master's degree or bachelor’s degree. Fluent in writing and oral English. Proficient in analytical software,  including but not limited to Microsoft (Word, Excel PowerPoint).