Position Summary

Role and Responsibilities

Campaign Strategy and Planning (25%)

Regional Strategy Development: Design and execute tailored campaign strategies for both owned and paid channels, focusing on driving customer acquisition, growth, and retention specific to the SEAO region.Audience Strategy: Develop and refine regional first-party (1P) audience strategies to enhance targeting and personalization efforts.Agency Coordination: Lead and collaborate with agency partners to develop comprehensive communication strategies, creative toolkits, and campaign approaches.Cross-Functional Collaboration: Work closely with internal teams to ensure seamless integration of marketing efforts with Samsung’s broader business objectives and sales programs.Performance Evaluation: Analyze campaign performance reports, forecasting metrics, and industry trends to measure impact and efficiency. Use insights to refine strategies.Reporting & Innovation: Create and deliver presentations on growth opportunities, market performance, and strategic focus. Identify and pilot innovative marketing initiatives to bridge business gaps.

Campaign Management (45%)

Regional CRM Leadership: Act as the primary CRM expert and key point of contact for 8 markets, ensuring strategies are developed and cascaded while managing the feedback & optimization loop.Briefs & Calendars: Develop and manage marketing briefs and creative calendars to support CRM activities. Ensure timely delivery and alignment with campaign goals.Audience Segmentation and Customer Experience Journey Development: Conduct thorough target audience research and implement data-driven customer segmentation and contact plans for personalized customer experience journeys.Creative Development & Brand Standards Alignment: Collaborate with the creative team to develop content and creatives that are aligned with campaign objectives and Samsung’s brand standards.CRM Campaign Tool: Utilize marketing automation tool to deploy CRM campaigns, ensuring effective use within automated workflows and personalized customer journeys. Leverage analytics tools to monitor performance and make data-driven optimizations.Performance Management: Drive action plans through regular bi-monthly calls with markets, monitoring performance to meet targets.KPI Definition & Tracking: Define and monitor key performance indicators (KPIs) and performance drivers (KPDs) across CRM channels to ensure alignment with Samsung’s business results.Global Coordination: Partner with HQ to execute global project launches and regional initiatives, ensuring integration with local execution.Customer Experience: Identify opportunities to enhance the customer experience based on feedback and market insights. Monitor competitor activities to adjust strategies as needed.

Execution and Management (30%)

Project Oversight: Manage multiple projects, coordinating with internal teams and stakeholders to meet deadlines and milestones. Provide regular updates on progress.Agency and Management: Collaborate with key agencies to ensure productive and efficient campaign execution. Address challenges to maintain high-quality outputs.Analytics & Optimization: Utilize advanced analytics tools to track performance metrics and optimize campaign effectiveness. Leverage data to make informed decisions.Opportunity Identification: Analyze existing data to uncover quick win opportunities that drive immediate business results.

Administrative Support: Assist with budgeting, administrative tasks, and reporting needs to support the digital marketing team

Skills and Qualifications

CRM Platform & Campaign Management Expertise: Proficiency in Adobe Campaign and Salesforce Marketing Cloud.Analytical Acumen: Strong analytical skills with the ability to interpret complex data, generate actionable insights, and drive strategic decisions.Project Management: Demonstrated capability in managing multiple projects and campaigns, including leading cross-functional teams and meeting deadlines.Communication & Collaboration: Excellent communication skills, both verbal and written, with experience working effectively with internal teams and external agencies.Industry Knowledge: Comprehensive understanding of digital marketing trends, strategies, and best practices, especially within technology and consumer electronics sectors.

Key Competencies:

Strategic Execution: Ability to develop and implement strategic marketing plans that align with business goals and drive performance.CRM Management: Expertise in managing CRM systems to optimize customer segmentation, engagement and retention strategies.Data-Driven Optimization: Proficiency in utilizing data analytics to enhance campaign effectiveness and achieve targeted outcomes.Cross-Functional Collaboration: Skill in coordinating with various departments and stakeholders to ensure integrated and effective marketing strategies.Innovation & Best Practices: Capability to identify and apply industry best practices and innovative approaches to stay ahead in the market.Project & Stakeholder Management: Competence in overseeing projects from inception to completion while managing stakeholder expectations and ensuring high-quality outcomes.

Education: Bachelor’s degree in Marketing, Business Administration, or a related field. Advanced degrees or relevant certifications (e.g., Google Analytics, SAP/Salesforce/Adobe Campaign) will be a plus.Experience: 4 years+ experience in digital marketing and CRM, particularly in technology /  consumer electronics sectors / CPG/Banking or finance sectors

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