**Main Purpose of the Job:** + Leads the total execution of Picture of Success in the region including customization of Channel and Category Activities + Identifies and prioritizes activities that will effectively deliver regional growth objectives based on knowledge of local shopper understanding and intricacies **Key Responsibilities:** + Creates clear ways of working for the distributors, 3rd party agencies, and properly onboards all stakeholders to ensure swift and effective execution of activities + Effectively communicates and cascades the category selling story and operational details of all cycle plan, channel, and regional events + Ensures updated and relevant regional investment data base + Ensures on-time shelf availability of cycle plan promotions and new products on trade