Louisville, Kentucky, USA
7 days ago
Regional Industry Marketing Leader

Company Profile:

At FORVIS, your career is designed with a purpose. We want our team members to thrive professionally and feel the impact their work yields when serving clients, industries, and local communities. This starts by empowering team members to design a career journey that leverages their skills and fuels their passions.

Creating a best-in-class employee experience is at the heart of our vision for the future. With several industry focus areas, multiple service lines, and locations in five geographical regions across the country to choose from, the opportunities for your career are without limit.

About FORVIS

FORVIS is a Top-10 professional services firm providing assurance, tax, and advisory services, driven by our commitment to using our forward vision to provide rewarding career opportunities and deliver unmatched client experiences. Learn more at FORVIS.com

Design your career with purpose at FORVIS. For more information about our firm locations, visit FORVIS.com. FORVIS, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, or other protected classifications.

It is FORVIS's standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

• FORVIS expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
• FORVIS further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with FORVIS.
• Any resume or CV submitted to any employee of FORVIS without having a FORVIS vendor agreement in place will be considered the property of FORVIS.

Requisition Number: 2234767

Position Title:

External Description: Description & Requirements

The Regional Industry Marketing Leader (RIML) guides their region's assigned industry group in many aspects of marketing & business development, including leverage of industry strategic plans (ISPs), consulting marketing strategic plans (CMSPs), regional strategic plans, action item development and accountability, organizing regional marketing expenses, conference and trade show planning and participation, strategic regional client and prospect pursuits, developing strategies for Forvis Mazars-hosted events and execution, advertising plans, and driving thought leadership.

Under the guidance of the Regional Industry Leader (RIL), these individuals will collaborate with the National Industry Marketing Leader (NIML), relevant Consulting Marketing Leaders (CMLs), and work directly with the Regional Marketing Director, Market Industry Leaders (MILs), and office resources to leverage strategy and resources. This individual will implement integrated strategic marketing plans in alignment with the ISP and CMSPs, helping to expand awareness of key services and growth initiatives, implement campaigns and strategies to drive revenue growth, and manage the regional marketing approach for their assigned industry group.

This individual will also work closely with the national industry and consulting marketing teams communicating frequently to ensure regional activities are aligned with and directly supporting the key strategic objectives of the National Industry Group.

How you will contribute:

Diligent brand champions in all markets within region. Interact with senior internal and external personnel on significant inter-departmental and inter-firm matters often requiring coordination between departments and vendors Committed to consistency & collaboration with national industry and consulting marketers (who deliver firmwide strategies & initiatives) & stakeholders Actively participate in meetings & communication opportunities May serve on committees to discuss new ideas Work with the office Managing Partners and the other industry and consulting marketing leaders to support the strategic industry marketing needs of the local market (25% local office higher-level needs/75% regional industry) Work with the RILs & MILs to outline strategic action items in support of ISP goals, then tracks progress to ensure accountability & reporting to Regional Managing Partner (RMP) Responsible for regional campaign lists & results Consistently update regional proposal results, proposal statistics, etc. in appropriate location Nurture regional association relationships to help generate more exposure & thought leadership opportunities Leverage national thought leadership activities through various outlets to expand the reach of FORsights™ within the region Monitor marketing expenses Support development & implementation of regional growth initiatives Leverage or deploy existing (if financial / revenue / growth - provided by Internal Accounting) monthly reports providing data-driven insights to RIL and MILs Leverage quarterly reports providing data-driven insights to RMP & NIL, including RML & NIML, via meetings or communications as needed. Work with RIL & MILs to develop strategic target lists, then implement strategies for acquiring new clients Lead strategy sessions for key regional client & prospect pursuits Actively communicate with National Industry Marketing Leader to enhance collaboration & best practice sharing & ensure alignment with national priorities Guide the strategy for various internal & external conferences & events at the regional level Monitor & post on Forvis Mazars social media platforms Push easy button social media posts/email templates to region for leverage Collaborate with other RIMLs, NIMLs, CMLs, & RMLs to enrich in-person & virtual lists for current relationships to help facilitate follow up activity & meetings Understand, expand, & leverage Forvis Mazars MBD Resources Teach, educate, & hold team accountable to drive sustainable growth Travel to office locations to build strong relationships
We are looking for people who have Forward Vision and:

Demonstrates critical thinking through Developing solutions to a variety of complex problems Recommending changes to policies and standards Implementing procedures that affect immediate work area and possibly the business function within own area or department Strong ability to work & collaborate in a team-oriented environment Ability to meet deadlines & deliver results High standards for quality & efficiency Excellent organizational & time management skills, with the ability to plan, execute, & evaluate multiple ongoing projects Strong interpersonal skills to quickly build working relationships with internal clients Excellent written & verbal communication skills Strong business acumen Ability to work effectively in a collaborate environment
Minimum Qualifications:

A Bachelor's degree 3 years or more of previous relevant experience Strong working knowledge of modern marketing practices Excellent computer & software skills, including proficiency with Excel

Preferred Qualifications:

5 - 9 years of previous relevant experience
#LI-LOU

#LI-KM1

City: Louisville

State: Kentucky

Community / Marketing Title: Regional Industry Marketing Leader

Location_formattedLocationLong: Louisville, Kentucky US

CountryEEOText_Description:

With a legacy spanning more than 100 years, Forvis Mazars is committed to providing a different perspective and an unmatched client experience that feels right, personal and natural. We respect and reflect the range of perspectives, knowledge and local understanding of our people and clients. We take the time to listen to deliver consistent audit and assurance, tax, advisory and consulting services worldwide.

We nurture a deep understanding of our clients’ industries, delivering greater insight, deeper specialization and tailored solutions through people who listen to understand, are responsive and consult with purpose to deliver value.

About Forvis Mazars, LLP

Forvis Mazars, LLP is an independent member of Forvis Mazars Global, a leading global professional services network. Ranked among the largest public accounting firms in the United States, the firm’s 7,000 dedicated team members provide an Unmatched Client Experience® through the delivery of assurance, tax, and consulting services for clients in all 50 states and internationally through the global network. Visit forvismazars.us to learn more.

Forvis Mazars, LLP is an equal opportunity/affirmative action employer. Employment selection and related decisions are made without regard to age, race, color, sex, sexual orientation, national origin, religion, genetic information, disability, protected veteran status, gender identity, or other protected classifications.
It is Forvis Mazars, LLP standard policy not to accept unsolicited referrals or resumes from any source other than directly from candidates.

Forvis Mazars, LLP expressly reserves the right not to consider unsolicited referrals and/or resumes from vendors including and without limitation, search firms, staffing agencies, fee-based referral services, and recruiting agencies.
Forvis Mazars, LLP further reserves the right not to pay a fee to a recruiter or agency unless such recruiter or agency has a signed vendor agreement with Forvis Mazars, LLP.Any resume or CV submitted to any employee of Forvis Mazars, LLP without having a Forvis Mazars, LLP vendor agreement in place will be considered the property of Forvis Mazars, LLP.

Confirm your E-mail: Send Email