Primary responsibilities include leading the company’s efforts to grow volume and profit in the DSD territory assigned.  Responsible for achieving sales goals and strategic objectives within his/her customers and territory.  Effectively manage the relationship with customers in the area designated, lead negotiations, and influence alignment with the Barcel account strategic plan while working collaboratively with other key positions in the company to influence and orientate distributor partners that provide service to such customers.  Analyzes business environment to develop annual strategic plans for customers as a frequent joint business plan partner.