The Regional Marketing Director, Canada will deploy and optimize demand generation marketing programs across the region to drive revenue growth. This role will collaborate with marketing, Canada sales, partner, and customer success teams to execute strategic go-to-market (GTM) plans, focusing on new logo acquisition and customer expansion across the region. The role will monitor and analyze programs performance, providing insights and optimization recommendations to Marketing and Sales leadership.

This role is a versatile and resourceful strategic thinker capable of laying the foundation and seeing projects through to completion. You bring a strong focus on account-based marketing (ABM) programs, with the ability to develop and execute strategies to support account-based selling, plus ensure that existing accounts are positioned for further growth. Considering the regional focus, business-level fluency in English and French Canadian is preferred.

What You'll Do:

Own strategic vision, planning, and execution of regional marketing plans that create new opportunities, build executive relationships, and impact revenue growth

Deliver cohesive regional marketing programs that include events (online and offline), paid media, social media, partner co-marketing, and more by collaborating closely with key stakeholders to customize and deploy the Canada GTM strategy that drives regional expansion

Regularly communicate and gain buy-in from various key stakeholders to build a comprehensive marketing program roadmap for Canada

Collaborate closely with the Partner team to build joint marketing strategies that support the goals of individual partnerships and execute them in-region with and through our partners. Develop a clear understanding of the partner program and the nuances in working with tiered partners

Work closely with the sales and inside sales teams to deliver customized pipeline generation programs

Build a strategy for experiential marketing in Canada. Manage execution of pipeline-generating virtual and in-person field events, such as roundtables, meetups, workshops, and executive dinners, ensuring successful completion within tight deadlines

Identify opportunities to incorporate global brand and demand programs and drive scalability in regional demand generation efforts

Track and manage the regional marketing budget, developing ROI and performance measurements for demand generation programs, reporting results to leadership, and making recommendations for improvement

Create, execute, and monitor a comprehensive follow-up strategy for each campaign, taking a strategic, hands-on approach to lead, opportunity, and audience nurturing. This role will also build a “no lead left behind” framework and manage the entire lifecycle marketing program, end-to-end

Travel to select regions to provide onsite support for events as needed

What You’ll Need:

Minimum Qualifications

Bachelor's degree or equivalent relevant career experience

10+ years of marketing experience with a focus on regional and  field/demand generation marketing

Field/demand generation marketing in Canada

Preferred Qualifications

Business-level fluency in English and French Canadian is preferred

Proven track record of supporting sales teams to meet or exceed pipeline and revenue targets, with the ability to pivot strategies as needed

Skilled in managing Account-Based Marketing (ABM) programs and implementing demand generation and integrated marketing strategies

Experience working with globally distributed teams, adapting global assets for local needs, and collaborating with geographically dispersed vendors

Proficient in marketing automation, web analytics, business intelligence tools, and budget management

Experience in partner marketing, particularly with large global advisory and consulting firms

Strong communicator with the ability to convey complex ideas and data to diverse audiences in written, spoken, and presentation formats

Highly motivated, thrives in a fast-paced environment, and adaptable to changing market and organizational needs

Familiarity with end-to-end event operations and experience working with top-level executives and speakers

Working Conditions & Travel Requirements

Up to 40% for internal meetings, onsite events, and customer/partner meetings

Reliable internet access for any period of time working remotely, not in a Workiva office

Workiva is an Equal Opportunity Employer. We believe that great minds think differently. We value diversity of backgrounds, beliefs, and interests, and we recognize diversity as an important source of intellectual thought, varied perspective, and innovation.  Employment decisions are made without regard to age, gender identity, race, religion, disability status, sexual orientation, or any other protected characteristic.  

Workiva is committed to working with and providing reasonable accommodations to applicants with disabilities. To request assistance with the application process, please email talentacquisition@workiva.com.

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