SKILLS & EXPERIENCE REQUIRED
-Clear understanding of the ecosystem and marketing trends
-Understanding of the Segment and products promoted
-Ability to run complex projects including stakeholders from various backgrounds and companies
-Strong project management skills and relationship building skills across various teams
-Good understanding of Sales Funnel management
-Strong knowledge Digital Marketing tools and techniques : Persona definition, Customer Journey mapping, Marketing Data Analytics, SEO, SEM and Customer Personal Data management (GDPR)
-At ease with Marketing Automation platforms to manage campaign programming and track leads generation
-Experience with setting up and managing optimization experiments to improve conversion rate
-Familiarity with reporting/BI tools
-Ability to manage multiple campaigns running at the same time
-Excellent communication skills, partner relationship skills, and team leadership skills
KPIs
-Market or Value share on targeted segments
-Individual campaign success (based on campaign KPIs)
-Revenue/Pipeline
-Operational Efficiency (SFDC, DOMO…)
-Number of customers progressing through funnel
-Number of on-going new sales discussions