**About Abbott** Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: + Career development with an international company where you can grow the career you dream of . + A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. + A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. . **The Opportunity** This position works out of our Bogotá in the Point of Care division. Our Point of Care diagnostic portfolio spans key health and therapeutic areas, to provide innovative, rapid diagnostic solutions that deliver immediate, actionable information to healthcare providers and patients worldwide. **What You’ll Do** -Develop and implement strategies to drive net new sales and foster growth and retention of existing customers and partners across Latin America. -Translate strategy into action plans to drive results and maximize regional performance. -Responsible for LATAM targeting, segmentation and pricing strategies for each product and conducting Market Research to validate. -Responsible for gathering and analyzing market intelligence reports and providing strategic feedback to the organization (Commercial team, distributors) -Partner closely with sub-regional sales teams and distributors to effectively monetized and maximized market opportunities -responsible for designing, implementing, and executing a high growth demand generation strategy across the region. -Provide strategic direction and training to APOC team and distributors to improve capabilities on product management, sales arguments, consultative selling, competitive advantages, value proposition among others. -Develop initiatives to drive high DD growth in all APOC portfolio, constantly revisiting Go to Market strategy to ensure effective coverage and business sustainability. -Select, develop, and interact with Key Opinion leaders to support value proposition and business expansion. -Build strong relationships with key customers, opinion leaders and decision- makers (T1 Countries) -Responsible for coordinating and executing all marketing activities, including participation in strategic conferences, medical congress, internal LATAM team meetings, POP material management, kick-off meetings, distributor meetings, KOL presentations, distributor sales force training, and customer training. All -activities must align with the authorized marketing budget and Abbott- APOC policies. -Inform customers about new product introduction and product retirements, clearly establishing launch and retirement dates. **Required Qualifications** Bachelor’s degree Business, Engineering or related. Fluent in English and Spanish **Preferred Qualifications** 5 or more years of leadership experience in a combination of Sales and Marketing Management roles with a demonstrated track record of achieving business results in challenging business environment. Skills and Capabilities • Marketing, Financial and business acumen • Leadership. • Results driven. • Negotiation. • Team working. • Strategic thinking • Customer oriented Apply Now (https://www.jobs.abbott/) Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com