Our secret to leading the way in hospitality? We put our people first!

At Shake Shack, our mission is to Stand For Something Good in all that we do. From our teams to our neighborhoods, we're committed to always doing the right thing. As one of the fastest-growing hospitality brands, we're all about crafting unforgettable experiences for our guests. We offer endless learning opportunities and the chance to make a lasting impact on our business, restaurants, and communities. As a member of the #ShackFam, you’ll have access to hands-on mentorship, training, and growth potential, all in a fun and inclusive environment.

Join us and Be a Part of Something Good.

We Stand For Something Good 

Our secret to leading the way in hospitality? We put our people first! 
 
At Shake Shack, our mission is to Stand For Something Good in all that we do. You’ll learn lifelong skills and be empowered to make a positive impact—on our business, restaurants, and communities—all at one of the fastest-growing hospitality brands in the world. From our teams to our neighborhoods, we’re committed to always doing the right thing. 
 
Our teams are the core of what we do and what we stand for—supporting them is part of our DNA. We’ll provide you with learning and growth opportunities to set you up for success in your career. Sharing ideas, having fun, and working collaboratively isn’t just preached, it’s how we do things every day. 

Regional Marketing Manager - Mid-Atlantic

The Regional Marketing Manager is responsible for supporting national and local marketing efforts in the Northeast region (DMV, PA, DE, NJ) and supporting experiences in NYC. This person will be responsible for developing a local marketing strategy and working directly with the local Shack teams and the Home Office team to execute. 

This role is perfect for someone who has event + field marketing + brand partnerships experience. We are seeking highly creative candidates that enjoy coming up with out-of-the-box ideas, enjoys being on the go, loves building relationships and deepening community ties, and has a knack for analytics and reporting. 

Key Responsibilities 

Develop and execute a regional marketing plan for assigned markets as an extension of national initiatives 

Build and identify key brand partnerships with community partners and likeminded brands 

Develop and execute market-wide events promotions and programs to drive sales and traffic

Oversee Shake Shack’s brand entry into new and mature markets during pre-opening, opening and beyond 

Measure, evaluate and report on regional marketing initiatives 

Manage regional marketing budget 

Uphold the Shake Shack brand pillars across all assigned markets  

Maintain and execute a regional calendar including but not limited to: events, activations, collaborations and promotions 

Work closely with Shack General Managers and Area Directors on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local shack marketing  

Develop and share best practices and turnkey programming for marketing peers 

Work with the brand marketing team to support and execute brand campaigns in NYC  

Work cross functionally with Operations, Supply Chain, Development and Finance teams 

This role will report to Senior Regional Marketing Manager

Travel will be required for this position

Skills & Knowledge 

Bachelor’s degree in marketing or equivalent education and experience 

Strong brand partnership connections in the local markets with a deep understanding of the community and what makes the Northeast region unique 

Detail-oriented with an eye for the big picture 

Ability to prioritize short- and long-term goals 

Excited to develop creative programs and solutions for local restaurants 

Genuine interest in the performance of the business to drive results 

Ability to work well independently and remotely from team leader and peers 

Superb verbal, written and presentation skills 

Strong leadership skills 

Experience 

5-7 years of marketing experience, with a focus on brand partnerships, events and 360 marketing strategies

Experience managing a budget, tracking costs and processing invoices 

Benefits at Shake Shack:

A work environment where you can come as you are, share your ideas, have fun, and work collaboratively:

Weekly Pay and Performance bonuses

Shake Shack Meal Discounts

Exclusive corporate discounts for travel, electronics, wellness, leisure activities and more

Medical, Dental, and Vision Insurance*

Employer Paid Life and Disability Insurance*

401k Plan with Company Match*

Paid Time Off*

Paid Parental Leave*

Access to Employee Assistance Program on Day 1

Pre-Tax Commuter and Parking Benefits

Flexible Spending and Dependent Care Accounts*

Development and Growth Opportunities

*Eligibility criteria applies

Click the "Apply" button above to apply for this opening.

About Us

Beginning as a hot dog cart in New York City’s Madison Square Park, Shake Shack was created by Danny Meyer, Founder and CEO of Union Square Hospitality Group and best-selling author of Setting the Table. Shack Fans lined up daily, making the cart a resounding success, and donating all proceeds back to the park beautification efforts.  A permanent stand was eventually built…and the rest is Shack history! With our roots in fine dining and giving back to the community, we are committed to high quality food served with a high level of hospitality. Our team members enjoy a positive work environment that is deeply committed to the philosophy that we "Stand for Something Good."

Shake Shack is an Equal Opportunity Employer 

All qualified applicants will receive consideration for employment without regard to any protected characteristic, including race, color, ancestry, national origin, religion, creed, age, disability (mental and physical), sex, gender identity, sexual orientation, gender expression, medical condition, genetic information, marital, military and veteran status.