Regional Marketing Specialist Job Category: Marketing Location: US - Massachusetts - Waltham + ShareCopying... **Meet Our Team:** Join our innovative Financial Services marketing team. You'll be part of a dynamic group that combines deep industry expertise with cutting-edge marketing techniques to drive engagement and influence pipeline at target financial institutions. Our team pioneers personalized, data-driven marketing approaches that resonate with decision-makers in banking, insurance, and wealth management. **Picture Yourself at Pega:** As a key member of our FSI marketing team, you'll orchestrate sophisticated Account Based Marketing (ABM) programs that align with our clients' digital transformation journeys. You'll collaborate with a cross-functional team to develop targeted campaigns that showcase how Pega's AI-powered solutions solve complex challenges in financial services, from customer engagement to intelligent automation. You'll be part of a collaborative regional marketing team that values creative thinking and data-driven decision making. Our flexible work environment encourages innovation while maintaining focus on delivering measurable results for our target accounts. *This is a hybrid role with in office days in Waltham, Ma. **What You'll Do at Pega:** + Design and execute personalized ABM campaigns for tier-one financial institutions, leveraging Pega's leadership in AI and intelligent automation + Create segment-specific value propositions that resonate with different financial services verticals (banking, insurance, wealth management) + Collaborate with sales and industry practice teams during quarterly planning to develop account-specific engagement strategies + Analyze account insights and engagement data to refine targeting and messaging approaches + Coordinate high-impact events and thought leadership content tailored to FSI decision-makers + Support the development of account-specific marketing materials that highlight Pega's proven success in financial services digital transformation **Who You Are:** + Bachelor's degree in Marketing, Business, or related field + 1+ years of B2B marketing experience, preferably in financial services or technology + Basic understanding of the financial services industry and its digital transformation challenges + Exceptional interpersonal skills with ability to build relationships across all organizational levels + Excellent written and verbal communication skills with attention to detail + Data-driven mindset with ability to analyze marketing metrics and derive insights **What You've Accomplished:** + Experience in supporting and or developing targeted marketing campaigns for enterprise accounts + Demonstrated ability to navigate complex organizational structures and build consensus + Track record of managing multiple projects while maintaining attention to detail + Familiarity with modern marketing automation tools and CRM platforms + Experience with tools like PowerBi or Tableau **Pega Offers You:** + Opportunity to work with Gartner-recognized leading technology across our product categories + Mentorship from experienced marketing leaders in the financial services industry + Continuous learning and development opportunities in both marketing and technology + An innovative, inclusive, and flexible work environment that encourages creative thinking + Competitive global benefits program including pay + bonus incentive and employee equity \#LI-DV1 Job ID: 21604 It is Pega's policy to engage, recruit, hire, promote, train, discipline, and compensate in all job classifications, without regard to race, color, sex, religion, national origin, age, disability, sexual orientation, gender identity, veteran status, or any other category protected by law. https://www.pega.com/about/careers/equal-employment-opportunity