Lonestar Forklift is a well-established, growing, and customer-focused material handling equipment dealership with 25 years of proven success operating throughout Texas. We offer new equipment, used equipment, rentals, service, parts, fleet management, and training for our customers, providing comprehensive solutions for unique business needs.  

With a focus on learning and continuous improvement, we are proud to invest in our people and offer a progressive and entrepreneurial work culture where you can develop and advance your career while focusing on meaningful work.   

The Opportunity 

Lonestar Forklift is looking for a highly motivated Regional Sales Manager to join our team in Midland, Odessa or El Paso, Texas. In this role, you will manage the West Texas sales territory, ensuring deals are closed and sales targets are achieved by your team of Sales Reps. 

Essential Duties & Responsibilities  

As a Regional Sales Manager for Lonestar, your key responsibilities will include:   

Manage the West Texas sales territory, including overseeing a team of outside Sales Reps  Ensure each of your Sales Reps are effectively managing their time, utilizing territory quadrant management and managing CRM activity  Reviews goals for major sales meetings, and ensure a structured agenda is prepared  Review Sales Rep opportunities discussing objections and next steps; understand what deals are closest to closing and focus on removing objections/obstacles to get them closed  Review new accounts opened by Sales Reps to ensure all required information is complete  Partner with team members to monitor progress on Target Major Accounts and determine action plans; support with developing customer accounts to drive market share and team growth  Host weekly Team Sales Meetings and provide a Weekly Planner highlighting key topics  Review CRM report card and clean up any issues  Review inventory levels and manage incoming equipment  Review any pending approval quotes for Sales Reps  Conduct quarterly and annual performance reviews 

Required Skills & Qualifications 

The ideal candidate will possess the following skills, knowledge, and competencies:   

A minimum of 5 to 7 years of proven outside sales experience required  Prior experience in a sales management capacity strongly preferred, including managing and coaching team members  Strong ability to negotiate tactfully and close deals  An understanding of financial statements  Goal oriented and motivated to achieve results Excellent interpersonal skills and communication skills A true team player who can also work effectively autonomously and with minimal supervision  Strong computer skills, including working knowledge of Microsoft Office Suite (Outlook, Excel) and CRM systems Previous experience in the material handling equipment industry would be a strong asset, but is not required Bachelor’s degree preferred but not required  Ability to travel within the region as needed is required  

Benefits & Perks 

Lonestar Forklift is proud to offer competitive compensation and flexible benefits coverage for all eligible employees:   

Competitive base salary plus commission  Company-matched 401K contributions  Comprehensive medical, vision, life, dental benefits  Ongoing professional development and training opportunities  Opportunity for growth and progression within the company  

This is an onsite role based in Midland, Odessa or El Paso, Texas. 

Lonestar Forklift would like to thank all applicants for their interest; however, only qualified applicants will be contacted by Talent Acquisition for an interview. We are an equal opportunity employer, and all qualified candidates will receive consideration for employment without regard to race, religion, sex, national origin, disability status, veteran status, age, sexual orientation, gender identity, or any other characteristic protected by law. 

#LonestarForklift