WECO - A Duravant Company

With over 30 years of optical color and sorting expertise, California-based WECO (Woodside Electronics Corporation) is a world leader in our industry. We have been designing, manufacturing and servicing electronic sorters for more than three decades, and thousands of our units are deployed worldwide. WECO equipment serves several fruit and nut processing sectors: tomato sorting on the harvester, walnut and pecan line sorting and drying, hops kiln moisture monitoring, and small fruit sorting of blueberries, cranberries, olives, coffee cherries and wine grapes.

 

Position Summary:
We are looking for an experienced and knowledgeable Regional Sales Manager to join our organization. As a Regional Sales Manager you will drive the sales of our organization’s food processing products and/or services. Responsibilities will include developing and maintaining account relationships, along with managing all sales activities within the assigned territory.

***Must be located in Central Mexico***

Essential Responsibilities:

Achieve overall sales orders in the territory at or above the established sales objectives.   Call on customers and effectively present WECO and Multiscan equipment.  Work with customer management, technical personnel, and operations personnel to identify and develop applications or projects that could utilize WECO equipment.  Prepare for sales calls thoroughly and understand goals for each call. Maintain ongoing customer contact to promote and close equipment sales.  Stay on-top of all active projects; follow-up on quotations in a timely manner. Expand customer base and develop new customers through cold calls, referrals, and networking. Accurately prepare sales order forecasts.  Forecasts can vary from one month to up to 12 months rolling. Assist with yearly forecast totals. Thoroughly understand customer decision process, identify and influence crucial decision makers, and understand customer budgeting and capital approval cycle, to effectively direct sales efforts and competitive responses. Attend trade shows and national food processing meetings.  Follow-up on all trade show leads, and other inquiries originating within assigned territory. Collect all relevant project details (financial, technical, and competitive), organize and communicate material to Sales Engineering to allow accurate generation of needed quotations, proposals, etc. Follow-up on equipment installations to build customer satisfaction and referrals.  If required, work with Service to identify and resolve problems. Maximize efficiency in travel time and expenses by adequately planning trips (and identifying all active and selected target customers in destination area).   Communicate competitive information to Product Management. Other duties as assigned. 

Position Requirements

Education and/or Experience 

Bachelor's degree (B. A.) from four-year College or university; or three to four years related experience and/or training; or equivalent combination of education and experience.

Language Skills

Must be fluent in Spanish and English, at a level to lead commercial discussions in both languages. Strong presentation and communications skills, to develop customer rapport and to consummate sales.

Other Skills/Abilities:

Develop strong product knowledge of WECO and Multicscan equipment and also on competitive equipment, to effectively present features and benefits. Develop process knowledge, to serve as basis for defining appropriate applications and to build customer trust. Maintain high level of personal and professional integrity in dealings with WECO and with customers. Maintain motivation and self-discipline, to work independently and use time effectively and efficiently, as well as enthusiasm, for high level of effort to achieve goals.

Travel:

Willingness to travel extensively on frequent basis throughout the territory and, as directed, outside the territory. Travel up to 50%. 

CERTIFICATES, LICENSES, REGISTRATIONS 

Valid Driver License.  Valid passport.