Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

Regions is dedicated to taking appropriate steps to safeguard and protect private and personally identifiable information you submit. The information that you submit will be collected and reviewed by associates, consultants, and vendors of Regions in order to evaluate your qualifications and experience for job opportunities and will not be used for marketing purposes, sold, or shared outside of Regions unless required by law. Such information will be stored in accordance with regulatory requirements and in conjunction with Regions’ Retention Schedule for a minimum of three years. You may review, modify, or update your information by visiting and logging into the careers section of the system.

Job Description:

At EnerBank, the Marketing Division Manager is responsible for developing national corporate marketing plans, advertising, and sales/business development initiatives related to meeting company’s annual and long-term initiatives to drive revenue and sales. This position oversees advertisement, marketing campaigns, client communications, sales promotions, direct mail, social media, press releases, and online presence. This role impacts revenue, develops new markets, retains existing customer base, and expands relationships by working with internal and external customers.

EnerBank USA, a division of Regions Bank, engages in strategic partnerships with home-improvement manufacturers, distributors, franchisors, trade groups, and other organizations (with networks of home improvement contractors) to develop customized white-label loan programs to help them increase their sales as well as attract and retain top dealers.

Primary Responsibilities

Develops and provides strategic direction and planning including annual marketing strategies to set marketing goals and objectives

Oversees the delivery of the value proposition and go to market strategy to contribute to the growth of the company

Takes responsibility for planning, organizing, training, staffing, and managing all marketing functions to achieve the company’s objectives

Develops and manages marketing budget

Oversees risk and compliance of material produced by marketing

Creates and manages EnerBank’s national brand and brand standards

Ensures company projects a consistent marketing message that is in line with the company's needs

Develops vertical market strategies to capture increased market share

Achieves business line goals and initiatives with a focus on revenue generation and product development

Oversees the campaign management for email, direct mail, digital, and other mediums

Takes responsibility for public relations efforts including industry articles, press releases, and advertorials

Manages development of all marketing communication and client-facing material

Manages product development, rollout, and promotions as well as market research

Develops trade show strategies

Leads generation initiatives

Manages third-party resource investigations and integrations

Develops Requests for Proposals (RFP’s) to win national sales programs including marketing and launch strategies

Initiates and supervises special projects

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

Bachelor's degree in Marketing or related field and eight (8) years of experience in marketing

Or Associate's degree in Marketing or related field and ten (10) years of experience in marketing

Or High School Diploma or GED and twelve (12) years of experience in marketing

Management experience

Preferences

Graduate degree in related field

Skills and Competencies

Ability to learn additional systems as needed

Ability to research, analyze data, and derive facts

Ability to supervise and manage a team

Ability to work in a team environment when applicable

Ability to work under pressure and meet deadlines

Demonstrated leadership capabilities

Knowledgeable of marketing principles and measurement

Proficiency in Microsoft Office (Excel, Word, PowerPoint, Outlook, etc.)

Strong verbal, written communication, and organizational skills

Strong work ethic and self-motivation

Position Type

Full time

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

$137,276.70 USD

Median:

$181,510.00 USD

Incentive Pay Plans:

This role is eligible to participate in the annual discretionary incentive plan. Employees are eligible to receive a discretionary award based on individual, business, and/or company performance.Opportunity to participate in the Long Term Incentive Plan.

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

Paid Vacation/Sick Time401K with Company MatchMedical, Dental and Vision BenefitsDisability BenefitsHealth Savings AccountFlexible Spending AccountLife InsuranceParental LeaveEmployee Assistance ProgramAssociate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location DetailsSalt Lake City UT LOB

Location:Salt Lake City, Utah

Bring Your Whole Self to Work  

   

We have a passion for creating an inclusive environment that promotes and values the differences that make each of us stand out as unique individuals and help provide valuable perspective that makes us a better company and employer. More importantly, we recognize that creating a workplace where everyone, regardless of background, can do their best work and thrive is the right thing to do.

   

OFCCP Disclosure: Equal Opportunity Employer/Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.