Job Title: Digital Marketing Manager

Job Description

Primary Responsibilities:

Build targeted segments using online and offline data, including first, second, and third-party data.

Develop audiences to reach contacts through channels like email, social media, third-party sites, partnerships, and programmatic buying.

Optimize audience reach during campaigns to ensure maximum ROI.

Define, maintain, and govern a portfolio of audience definitions for both prospecting and nurturing using the DMP tool and other relevant tools.

Establish best practices for audience sizing, characteristics, and applying demographic and behavioral data insights.

Translate business objectives into campaign targeting rules, designing effective audience flowcharts.

Define segmentation based on message content, offers, and testing needs, determining necessary data sources.

Partner with data scientists to develop and interpret targeted customer and prospect profiles, providing actionable recommendations.

Collaborate with divisional marketing teams to coordinate programs and avoid conflicting messaging.

Review selection, exclusion, and suppression logic to ensure accurate target group identification.

Continuously evaluate opportunities to enhance process flows.

Validate list selection logic, segmentation, offers, and dynamic output, ensuring alignment with business goals.

Stay updated on changes in data sources, flows, and customer touchpoints.

Perform other duties as assigned.

The work schedule is M-F 8am-5pm in the candidate's time zone. The position is available anywhere in the US. This role is replacing a candidate moving to another department. Communication skills are important as this role involves working with various departments. Education and experience are required. However, software proficiency is flexible if there are similar languages used.

Hard SkillsBachelors Degree4+ years of experience with advanced segmentation toolsExperience managing othersProficiency with query languages and campaign management tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks)Experience with segmentation schemes, demographic data, and predictive modelingUnderstanding of audience development channels such as email, social media, third-party sites, partnerships, and programmatic buyingExperience using SQL, Spark, or PowerBI for data analysisExperience in business analysis, operations, or B2B services is a plusProficiency in logic and QA for external data filesExpertise in marketing, staying current on industry developments through educational institutions, professional organizations, publications, and vendorsProficient with Microsoft Word, PowerPoint, and AccessSoft SkillsProblem-solving skills and ability to debug issuesCollaboration skills and a continuous learning mindsetDigital savvy with exceptional analytical, quantitative, and critical thinking skillsAbility to organize, analyze, interpret, and disseminate information effectivelyAbility to work under pressure and adapt as neededDecision-making skills, with the ability to prioritize and manage multiple projects in a fast-paced environmentJob Type

This is a contract position with a duration of 1 year.

About Actalent

Actalent is a global leader in engineering and sciences services and talent solutions. We help visionary companies advance their engineering and science initiatives through access to specialized experts who drive scale, innovation and speed to market. With a network of almost 30,000 consultants and more than 4,500 clients across the U.S., Canada, Asia and Europe, Actalent serves many of the Fortune 500.

Diversity, Equity & Inclusion

At Actalent, diversity and inclusion are a bridge towards the equity and success of our people. DE&I are embedded into our culture through:

Hiring diverse talent Maintaining an inclusive environment through persistent self-reflection Building a culture of care, engagement, and recognition with clear outcomes Ensuring growth opportunities for our people

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

If you would like to request a reasonable accommodation, such as the modification or adjustment of the job application process or interviewing process due to a disability, please email actalentaccommodation@actalentservices.com for other accommodation options.