What you will do
The Research Analyst for the Endoscopy Business Unit will be responsible for conducting global market research to inform business and commercial strategy. Research responsibilities will span across customer, market and competitive intelligence for current and future market segments. The Research Analyst will design, execute, and support the integration of research findings into the commercial strategy for the U.S. market as well as support global market research projects.
Competitive Insights
Names major public and private sources of information on competition.
Demonstrates ability to properly cite and source data.
Demonstrates basic knowledge of competitive landscape.
Consults CI sources to uncover new intelligence.
Customer Insights
Awareness of available market research tools.
Understands the differences between primary and secondary research.
Understands the various reasons (variables) of why customers buy the product or service.
Market Research
Identifies the key activities and functions of market research.
Describes and recommends different approaches and methodologies used in market research.
Gathers and applies market research in decision making.
Assesses key sources of information for market research.
Leads the planning, design and implementation of a market research project.
Industry Insights
Names key industry players, leaders, and trendsetters.
Describes key products and services in the industry.
Explains how our organization compares to others in the industry.
Identifies key industry segments and associated characteristics.
Market Sizing
Defines each of the four customer groups of the fundamental entity: non-users, exclusive users, competitive users and multi-brand users.
Relates market trends and external factors to the total addressable market.
Value Prop. Segmentation
Understands the different approaches to segmentation.
Supports commercial business on segmentation work and recommends research to evaluate and monitor changes in customer value proposition.
Brand Equity
Executes brand equity research and tailors research design to marketing plans and commercial strategy for each portfolio.
Shares brand equity findings and trends with leadership.
Data Analysis & Synthesis
Correlates primary research to additional data sources to further validate or refute insights.
Synthesizes data across multiple projects and/or data sources.
Project Management
Works with proven vendors to initiate RFPs
Identifies and evaluates new vendors to support specific business needs.
Executes projects on-time and communicates adjustments to timelines.
Communicates critical information to stakeholders.
Developing the Strategy and Marketing Plan
Contributes specific analyses to aid in the construction of the marketing plan using the marketing plan template.
Diagnosis and Framing
Relies on project requestor to accurately translate business issues into research plans
Recommendation Development
Presents findings in terms of research objectives in a meaningful and useful manner
Interprets and translates research into clear action or recommendations.
Knowledge Agenda Development
Examines past and current research requests to identify most common topics and questions
Understands application of products and solutions by customers.
What you need
Required
Bachelor’s degree required
1+ years of professional experience
Demonstrated proficiency in Microsoft Office (Excel, Word & PowerPoint)
Proven ability to translate data sets and research into concise and clear insights
Preferred
Experience supporting market insights in the MedTech industry
Travel Percentage: 20%Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability.Stryker Corporation will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information.