This position requires building and maintaining strong relationships with both bank partners and dealers to drive vehicle sales. The role involves developing and executing strategies to leverage variable marketing effectively, ensuring its impact on leads and sales. It also entails analyzing competitive market data on pricing, marketing messaging, and vehicle equipment to identify opportunities and make recommendations for optimizing sales by model/series. The goal is to foster a collaborative and productive partnership between the company, bank partners, and dealers, maximizing sales potential and achieving shared success.