The Lincoln Retail Marketing Senior Specialist is responsible for establishing/reviewing/conducting/protecting dealer level marketing brand communication, including marketing plan and dealer event activities.  The Lincoln Retail Marketing Senior Specialist needs to ensure the quality of brand communication at regional and dealer level. The Lincoln Retail Marketing Senior Specialist is responsible to support the development of Lincoln dealer events strategy and guideline, execution manual, and implementation, coordinate with cross functional marketing team (Brand, MKT, PR, Network) to support Lincoln product launch and brand experience events. 

 

MAIN PURPOSE AND BUSINESS CONTEXT:

Lincoln Retail Marketing Supervisor will be reporting directly to Lincoln Retail Marketing Manager and work closely with the cross functional team, including Brand, MKT, PR, Network, etc

Education Qualification

A marketing or business degree

No. of Years of Experience

At least 5 years experiences in Marketing and/ or Sales, dealer development

Preferred previous experiences

Prior experience in dealer marketing, promotion/event, brand communication,  retail marketing strategy development and implementation, familiar with dealer network and operation, experience in dealer communication for China auto industry and /or in luxury brands (auto/non-auto) will be extremely beneficial, Knowledge of Ford/ Lincoln product is a plus

Functional Skills

Key competencies: dealer/ retail/ regional marketing development, and implementation, post program analysis, extremely good in communication Be a self-starter, and have the ability to take responsibility for key strategic studiesStrong business acumen, good communication skills, and high creativity.Team player is a must

Behavioral Skills

Always result driven - be innovative when corporate with dealers Have a mindset for continuous improvement and always seek feedback for improvementDependable, committed and highly responsible to deliver outcomesCan-do Attitude with Passion and Optimism

Special Knowledge/Skills Required

Ability to manage global organization and cross-functional/cross market teams; knowledge of luxury marketplaceAbility to manage the process of reviewing/presenting to senior management

Any Others

Have the ability to work within a diverse (cultural, functional and geographic) environmentAbility to travel as requiredFlexibility on working hours given Global Marketing and time zone differences

 

Have understanding of the overall automotive industry and the way vehicles are retailed through dealerships.Have understanding of evaluating proposals from dealers on advertisement communication and event activities, to better demonstrate retail activities in brand communication. Main Interface with regional retail marketing representatives to better support dealer level marketing guidelines, including monthly dealer event guidelines.Responsible for monthly dealer marketing plan summarize and analysis.Collect feedback and work with agency to have monthly report on dealer marketing activities and evaluate outcomes to provide lesson learn to senior management.Interact with cross functional teams (MKT, PR, Brand) to align monthly retail marketing plan.Support Marketing team by ensuring key messaging is supported at the dealer level.Liaison between Brand and PR team for new project launch retail marketing plan.Work on optimizing national and regional dealer marketing program process and guideline. Develop event evaluation metrics, apply pre and post marketing event evaluation reports and communicate the success, and lesson learned of each event to management, including budget recap, KPI performance, customer and dealer feedback for future improvement.

KEY COMPETENCIES:

Can do attitude and team spiritAble to think strategically, but willing and able to roll up his/her sleeves to help implementAbility to effectively communicate information and ideas in written and verbal format, and build and maintain relationshipsHas a can-do attitude and a sense of urgency in this rapidly changing environmentDealing with Ambiguity - Ability to deal with uncertaintyGood technical understanding and can pick up new tools quicklyAbility to communicate a business vision for internal and external partners including goals & resultsAbility to handle multiple assignments and projects concurrentlyStrong relationship building skills, including negotiation & executive interaction, ability to coach othersAbility to contribute individually, and lead, manage or participate in cross-functional teamsAbility to create great working relationships with all levels within the company and across multiple disciplinesStrong leadership in building internal and external teamsResilience and hardiness – deals with ambiguity effectively, able to get up to speed rapidly, resourceful and positive even in tough conditions