The Lincoln Retail Marketing Senior Specialist is responsible for establishing/reviewing/conducting/protecting dealer level marketing brand communication, including marketing plan and dealer event activities.  The Lincoln Retail Marketing Senior Specialist needs to ensure the quality of brand communication at regional and dealer level. The Lincoln Retail Marketing Senior Specialist is responsible to support the development of Lincoln dealer events strategy and guideline, execution manual, and implementation, coordinate with cross functional marketing team (Brand, MKT, PR, Network) to support Lincoln product launch and brand experience events. 

 

MAIN PURPOSE AND BUSINESS CONTEXT:

Lincoln Retail Marketing Supervisor will be reporting directly to Lincoln Retail Marketing Manager and work closely with the cross functional team, including Brand, MKT, PR, Network, etc