Equifax is where you can power your possible. If you want to achieve your true potential, chart new paths, develop new skills, collaborate with bright minds,  and make a meaningful impact, we want to hear from you.
 

Revenue Operations, or RevOps for short, isn't just an organization – it's the strategic commercial heartbeat of GBS, driving explosive and sustainable growth for Equifax in today's dynamic business landscape! Forget the outdated notion of disconnected sales and marketing; RevOps is the game-changing force that unifies Equifax's commercial teams, transforming data chaos into actionable insights and the tech stack into a seamless engine of revenue acceleration.

Think of RevOps as the bold architect designing a future where every touchpoint, from initial lead to loyal Equifax customer, is optimized for maximum impact. It's about connecting the dots across Equifax's entire revenue ecosystem, breaking down silos, and empowering its teams with the intelligence and tools they need to not just sell, but to ignite growth and deliver unparalleled customer value.

This isn't about incremental improvements – it's a fundamental shift towards a data-driven, customer-centric approach that unlocks hidden potential and fuels consistent expansion for Equifax. If you're ready to embrace the future of growth and build a truly unstoppable revenue engine within GBS at Equifax, then you understand the power of Revenue Operations. It's the key to not just surviving, but thriving in the dynamic 21st century!

The Lead Generation Specialist will identify and generate new business leads primarily through calling, supplemented by market research, email campaigns, chat tools, and social media. This role aims to achieve an annual revenue target of at least USD 200k. Our ideal candidate will possess excellent communication and interpersonal skills, demonstrating the ability to work effectively both independently and as part of a team. They will also have strong organizational and time management skills, coupled with the ability to analyze data and make data-driven decisions. Furthermore, the role requires a driven individual with excellent verbal and written communication, strong analytical and problem-solving skills, and the ability to work independently, prioritize, and meet deadlines.

What you'll do

Lead Identification and Qualification: Conduct thorough research using web and social sources, implement lead scoring, and utilize tools like LinkedIn Navigator and ZoomInfo to identify and qualify potential prospects. Engage with leads via phone calls, emails, and other communication channels.

Sales Enablement: Generate qualified sales inquiries and schedule meetings for the sales team through outbound calls.

Sales Funnel Optimization: Collaborate with Growth Marketing and Sales to optimize the sales funnel, improve conversion rates, and enhance the quality of sales inquiries.

Data-Driven Improvement: Analyze and report on lead generation metrics to track progress, identify areas for improvement, and collaborate with Data Scientists on AI/Machine Learning to enhance efficiency and effectiveness.

What experience you need

Bachelor's degree in Marketing, Advertising, or a related field; or four years of equivalent, directly related professional experience in lieu of a degree.

5+ years of experience working in multinational companies within Shared Services, GBS, or BPO environments.

3+ years of experience in marketing and sales activities.

1+ years of experience generating leads through outbound calls, chats or emails and meeting or exceeding USD 200k - 240k in closed revenue.

Required language proficiency: English - level B2+.

What could set you apart

Experience using Lead Generation and CRM tools like Salesforce, HubSpot, LinkedIn Navigator, Demandbase/ZoomInfo, etc.

Experience developing and implementing lead generation strategies.

Primary Location:

Function:

Schedule: