Route To Consumer Sr Manager
Diageo
**Job Description :**
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life.
_Purpose of Role_
To lead Diageo Mexico’s RTC transformation, building a clear diagnosis and comprehensive roadmap of strategic interventions to redesign, strengthen and accelerate our On Trade, Off Trade and New Business channels – optimally improving the way we sell and market our products in Mexico to better serve our customers and consumers establishing a competitive advantage to win in TBA landscape.
_Financial Accountability_
Responsible for the strategic delivery of the full business top-line performance while also efficiency and margin expansion
_Key Functional Responsibilities_
+ Build the 5-year RTC strategy for Diageo Mexico linked to a clear transformation roadmap that includes strategic interventions in the On Trade, Wholesale, Modern Trade and New Business Channels
+ Day-to-day management and execution of the defined RTC interventions
+ Full accountability of Diageo Mexico’s RTC, responsible for key strategic decisions such as where and how we most effectively commercialize our portfolio
+ Define and lead key pillars of the strategy to drive balanced performance and market share increase
_Key Leadership Responsibilities_
+ Lead and mobilize the business, including cross-functional teams and external partners, to ensure a brilliant execution of the defined RTC interventions
+ Engage and influence senior internal/external partners to ensure complete delivery of the RTC transformation roadmap
+ Partner up with Channel Heads to deliver counsel and strategic support on the route-to-consumer agenda and critical interventions
_Qualifications & Experience Required_
+ Degree in Business or Engineering
+ Excellent written and verbal communication skills, advanced English (90%) and Microsoft Office
+ Commercial and Strategy experience in CPG companies
+ Solid Commercial skill – fully capable in Diageo Way of World Class Selling
+ P&L and broader financial understanding
+ Confirmed strategic, planning, analytical and negotiation skills
+ Able to mobilise the business around a clear goal and engage key partners at all levels
+ A driven self-starter, passionate about winning and implementing brilliantly
+ Ability to prioritise and work in an exciting environment with a sense of urgency
**_Barriers to_**
**_Success in Role_**
+ Lack of leadership and influential skills
+ Not someone who sets high expectations for themselves & others
+ Weak Marketing, Commercial, strategic thinking, planning and negotiation skills
+ Unable to prioritize, handle uncertainty and frustration along the way
+ Low drive, accountability, resilience, credibility, and edge
**Flexibility**
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
**Diversity statement**
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
**Worker Type :**
Regular
**Primary Location:**
Mexico City
**Additional Locations :**
**Job Posting Start Date :**
2025-02-05
With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.
Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.
With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.
**DRINKiQ**
What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)
Confirm your E-mail: Send Email
All Jobs from Diageo