**_PURPOSE OF ROLE_** Identify source of growth in Rural channel based on the Category, Channel & Shopper Insights as well as market understandings. Co-develop (with Marketing, CMM, CRM, Ethical team) & implement the integrated Ethical-Trade-Consumer programs which must be tailor-made for targeted Rural audiences: Retailers/ Shoppers/ Consumers. **_ACCOUNTABILITIES_** **Ethical Channel:** • Collaborate with Marketing, CMM, CRM, Ethical team to develop & execute Ethical Programs to drive demand in Rural areas. **Trade Sales Channel:** develop & execute Rural customized Trade Programs • Retailer programs: understand store classification and retailer’s insights in Rural then build tailor-made programs to gain retailer’s support & endorsement. • Develop & implement initiatives to drive distribution for targeted products/SKUs in Rural. • Develop & implement the in-store merchandising/visibility, communication & activation programs. • Develop in-store merchandising guideline matching with Rural store classification & shopper’s behaviors. • Develop in-store communication & ensure quality of POSM production & implementation. • Work with agencies to customize brand campaign designs to make it perfectly fit with in-store POSM, visibility & promotion gifts. • Develop & execute in-store merchandising/visibility initiatives with insightful call-to-action message and visuals. **Consumer Channel:** _Consumer Promotion:_ • Recommend clear promotional guidelines based on shopper understanding and market knowledge. • Ensure all promotional investment is properly reviewed and evaluated. • Lead Rural consumer promotion plan & budget management. • Deploy, follow up and track Rural promotion activities, corporate with other functions, such as: Trade Admin, Finance, Purchasing, Logistics, Sales. Work with Supply Chain team for sufficient stock supply to meet the sales target. _Activation:_ • Develop & execute right activation activities with effective cost to drive sustainable offtake at right stores. • Closely collaborate with Marketing, CMM & Activation, Field Operation, Sales team to ensure the smooth Push (Sales/assortment) & Pull (off-take) model. _Media:_ • Give inputs to Marketing team for building targeted & integrated Media Plan (both traditional Media & Digital Media) • Ensure efficiency media budget spend in Rural Channel. **_REQUIREMENT_** • Minimum 5+ year experience with outstanding performance in Trade Marketing/ Shopper Marketing/ Customer Marketing/ Brand Marketing/GT Sales. • Record of success in Trade Marketing and GT Channel. • Understand route to market model and the selling process. • Ability to engage and work with cross functions. • Bachelor's degree, preferably in in Business, Economic, Marketing, Trade. • Good command of English • Excellent analytical skills An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com