What you'll do:

Data Generation

Develops and enhances report templates (Excel, SAP BI, EDS) to support data organization and analysis for DSIPs, distributor teams, and sales. Gathers and analyzes third-party data on competitors, industry trends, and market variables. Conducts local economic analysis to anticipate demand changes. Performs fieldwork to collect feedback on product performance, brand concerns, area-specific issues, and BTL activities. Prepares necessary data for Distributor validation

Data Organization

Consolidates and reviews Weekly Sales Updates and Master Templates to track Distributor and Direct Account performance. Analyzes actual SOG vs. forecasted SOG and OKRs. Reviews sales reports (Placement, Reorder, BO, NPPM, DCR, Customer Count, Facings) from System Specialists. Maintains organized data storage of reports like sales, BO, placement, DPC, promo records, and others for the past three years.

Data Validation

Initiates and monitors backchecking of third-party reports. Conducts fieldwork for on-ground validation. Coordinates with Distributor and Key Account sales teams for operational feedback. Provides regular updates to National Sales Planning and Systems teams to address reporting gaps and identify opportunities.

Distribution and Operations Related

Full understanding of the COD to ensure analysis is well-grounded, focusing on improving goods flow and managing channel conflicts. Coaches DSIPs in using the ERIC Executive Dashboard (EDS). Closely monitors internal factors to align internal and external data for comprehensive analysis.

Marketing Aspects

Supports the AAM in analyzing the 4Ps (Product, Placement, Price, Promotion) to assess brand and competitor performance. Reviews promotion outcomes and provides actionable recommendations

Coaching and Mentoring

Participate in business reviews and variance analysis with Distributors and Direct Accounts to guide sales analysis, productivity, and performance tracking. Advise ASM on Sources of Growth compliance and monitor sales role accountabilities. Coordinate with Brand, Business Development, Logistics, and Top Management to report key variances and external factors. Use SAP for operational or brand-related concerns. Forecast sales targets, product pipeline volumes, and projections with relevant departments. Conduct orientation and training for new DSIPs on job functions, workflows, timelines, and reports. Ensure adherence to standard templates and timely report submissions. Hold regular DSIP Summits to communicate updates, review reports, and share best practices. Perform monthly field visits for coaching, performance evaluation, and guidance. Monitor DSIP performance and suggest evaluation criteria. Provide orientation and training for SCS on DSIP-related tasks and report requirements. Ensure SCS uses templates and submits reports on time. Perform visits for coaching, support, and performance evaluation. Orient and train CDS/M, KAS/M, and AAS/M on using templates/reports, SAP BI, and software.

Financials and Cost Management

Supports the National Sales Account Planner in validating Distributors' Monthly OBCS. Assists with monthly and quarterly budget forecasting and revisions. Consolidates actual expenses against the approved budget for review and alignment