1. Supervise sales and distribution of all trade channels in the assigned territory.

2. Excecute the given company's plans and programs, develop and open new accounts to ensure attainment of sales target.

3. Provides regular feedback to immediate superior on competitive activities in the area, recommended prices, prepares and analyzes volume forecast and availability of supply.

4. Initiates local store promo, manage AR, and coordinates with other departments to ensure effectiveness of sales transaction and achieve over all sales objective.