Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries. **Working at Abbott** At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to: + Career development with an international company where you can grow the career you dream of. + Free medical coverage for employees* via the Health Investment Plan (HIP) PPO + An excellent retirement savings plan with high employer contribution + Tuition reimbursement, the Freedom 2 Save (https://www.abbott.com/corpnewsroom/strategy-and-strength/tackling-student-debt-for-our-employees.html) student debt program and FreeU (https://www.abbott.com/corpnewsroom/strategy-and-strength/college-degree-for-free-its-possible-with-freeu.html) education benefit - an affordable and convenient path to getting a bachelor’s degree. + A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. + A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists. **The Opportunity** This position works out of our **Alameda, CA** location in the **Lingo division** . Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare. The job focuses on leveraging data-driven insights for Direct-to-Consumer (DTC) initiatives and website analytics. Key responsibilities include researching consumer and market trends as well as target demographics to refine strategies for DTC channels. The role involves analyzing website data using tools like SQL on platforms such as Databricks and measuring the effectiveness of marketing events and DTC features. A significant part of the role is dedicated to preparing detailed consumer behavior and competitive analysis reports, which are presented through regularly updated dashboards designed and maintained in Power BI. This includes creating and modifying data models, building visualizations, and collaborating with stakeholders for ongoing improvements. Site tracking is managed through Adobe Analytics, requiring the design and implementation of tracking solutions, with close collaboration with developers to ensure data captures align with business needs. The position also involves setting best practices for UTM parameters and URL tracking, advising on areas for optimization, and predicting future market trends to guide marketing strategies. The goal is to continuously develop and champion data-driven marketing initiatives within the organization to improve DTC performance and online presence. **What You’ll Work On** + Research consumer and market trends, target demographics, and competing brands + Design and implement market and consumer surveys + Advise on measurement and goal setting and implement reporting mechanisms + Gather, analyze, and interpret marketing data + Write SQL queries to clean data sets in Databricks + Ad hoc analysis of marketing events and dtc features + Prepare detailed reports on consumer behavior and competitors’ activities, outcomes, and sales + ongoing reporting (i.e. daily dashboard updates, monthly/quarterly reports, and biweekly presentations) + end to end development of dashboards using Power BI — design, data modeling, building, and ongoing collaboration w stakeholders + Monitor customer bases and identify new ones + Forecast future market, consumer, and sales trends + Inform and develop marketing strategies with the marketing team + Develop and champion a vision for data-driven marketing and drive the adoption of best practices + Ownership of site tracking via adobe analytics: set up and design of tracking solutions, writing out needs for developers to implement, and checking that data flows into AA as expected. **Required Qualifications** + 3+ years of relevant experience in marketing analytics + University degree in analytics, marketing, business intelligence, or similar disciplines + Solid experience and expertise using Google Analytics, Google Tag Manager, Tableau, Google Data Studio, or other data visualization tools + Expertise in performance marketing and paid advertising analysis + Passion working cross-functionally with marketing and product teams to connect information and provide actionable insights for key decision making + Strong analytical skills and an eye for detail + Strong written and verbal communication skills **Preferred Qualifications** + 5+ years work experience Apply Now (https://www.jobs.abbott/us/en) * Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year. **Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:** www.abbottbenefits.com (http://www.abbottbenefits.com/pages/candidate.aspx) Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity. Connect with us at www.abbott.com , on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews. The base pay for this position is $83,600.00 – $167,200.00. In specific locations, the pay range may vary from the range posted. An Equal Opportunity Employer Abbot welcomes and encourages diversity in our workforce. We provide reasonable accommodation to qualified individuals with disabilities. To request accommodation, please call 224-667-4913 or email corpjat@abbott.com