The Sales and Marketing Analyst provides strategic business analysis services to business partners.  The focus of this position is to work closely with the business units to gain in-depth understanding of business and marketing strategies, customer satisfaction and behavior, industry trends, along with the strategies of our competitors.

Essential Duties:

Real time monitoring of channel performance during promotional periods to identify insights and recommendations for improvement Lead Funnel Analysis: Track and analyze lead generation (through website) and conversion rates through marketing channels, identifying bottlenecks and recommending ways to improve conversion Customer Lifetime Value (CLV): Calculate and analyze CLV and other key metrics for actionable insights on strategies for customer acquisition, retention, and satisfaction Provide analytical support for digital initiatives, such as e-commerce platforms, marketing automation tools, CRM implementation or other Digital Transformation Projects Buyer Behavior Analysis: Study buyer patterns and decision-making processes to help refine sales, marketing, and pricing strategies Industry Trends: Monitor and analyze industry trends (e.g., emerging foodservice technologies, ingredient shortages, consumer preferences) to inform strategic decisions Competitor Analysis: Perform in-depth analysis of competitors, including pricing strategies, product offerings, marketing campaigns, sales compensation, and market positioning Build and maintain dashboards to monitor real-time Sales and Marketing metrics & KPIs Collaborate with business leaders to establish Sales individuals participation levels for promotions, including the tracking and communication of results Monthly/Quarterly reporting synthesis with internal and external sources to identify marketable segments Collaborate with Product, Sales, and Margin/Pricing teams on product offering and pricing decisions to support business objectives. Other duties as assigned.

Qualifications:

Bachelor’s degree 3-5 years related experience preferred Must be analytical and detail-oriented Must have the ability to self-manage workload and handle multiple tasks and work with employees at all levels of the organization Excellent interpersonal communication skills Technical/Software skills: SQL, Power BI, Azure DataBricks, Google Analytics, LookerStudio, Social Monitoring tools (e.g. sprout), Marketing Cloud

Corporate Summary:

At Shamrock Foods Company, people come first – our associates, our customers, and the families we serve across the nation. A privately-held, family-owned and -operated Forbes 500 company, Shamrock is an innovator in the food industry and has been since being founded in Arizona in 1922.

Our Mission: At Shamrock Foods Company, we live by our founding family’s motto to “treat associates like family and customers like friends.”

Why work for us?

Benefits are a major part of your overall compensation, and we believe offering them at an affordable cost is not only the right thing to do, but it helps keep you and your family healthy.  That’s why Shamrock Foods pays for the majority of your health insurance, allowing you to take home more of your paycheck.  And it doesn’t stop there - our associates also enjoy additional benefits such as 401(k) Savings Plan, Profit Sharing, Paid Time Off, as well as our incredible growth opportunities, continued education, wellness programs, and much more!

Equal Opportunity Employer

At Shamrock Foods Co all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, sexual orientation, gender identity or any other basis protected by applicable law.