Principal responsible for sales, collection, profitability and promotions of the entire General Trade Business Segment

Plan and coordinate all marketing, advertising and promotional activities

Review and monitor the implementation of marketing activities

Conduct analysis of market conditions, competitor information and give recommendations

Determine and manage the marketing budget

Plan JOCANIMA General Trade targets for all territories in coordination with NSM/RSM’s

Attainment of the annual sales budget for the General Trade

Ensure collection efficiency of each territory in coordination with NSM/RSM’s

Plan and execute incentive scheme for the sales team

Train, develop and monitor performance of the sales team

Conduct assessment of new distributors