Overview Cardio Partners, a division of Sarnova, is a national leader in emergency prevention and an ardent advocate in the fight against Sudden Cardiac Arrest (SCA). Cardio Partners offers complete cardiac solutions to our customers including equipment, consultation, end-to-end training, and program management. As an authorized master distributer of all FDA-approved defibrillator devices, the company provides customers the best-in-class value for new and recertified equipment. Customers’ emergency preparedness needs are met via Cardio Partners’ nationwide CPR training courses and state-of-the-art program management services. Responsibilities Summary: The SEM Specialist is responsible for planning, executing, and optimizing paid search campaigns, with a heavy focus on search engine marketing (SEM). This hands-on role involves purchasing ad units, creating and managing sponsored ad campaigns, and ensuring the company’s presence in high-visibility positions across search engines. The SEM Specialist will play a pivotal role in driving traffic, increasing conversions, and achieving ROI goals through expertly managed SEM strategies and campaigns. Organizational Impact: As the SEM Specialist, you directly impact the company’s growth by ensuring our brand is prominently displayed in search engine results, attracting qualified traffic, and converting leads. Your expertise in SEM and campaign management ensures that paid media investments are optimized, driving measurable results and supporting broader marketing objectives. Essential Duties and Responsibilities: Plan, execute, and manage paid search campaigns across platforms such as Google Ads and Microsoft Advertising Conduct keyword research and competitive analysis to identify high-performing opportunities and align campaigns with business objectives Create, monitor, and optimize ad copy, bid strategies, and targeting to maximize ROI and campaign performance Purchase ad units and manage the allocation of budgets across campaigns to ensure efficient use of resources Analyze campaign performance metrics, such as click-through rates (CTR), cost per acquisition (CPA), and conversion rates, and make data-driven adjustments to improve results Collaborate with internal teams to align paid search efforts with overall marketing strategies and product promotions Oversee A/B testing on ad creative, landing pages, and bidding strategies to identify and implement best practices Ensure campaigns are aligned with organic search (SEO) efforts to create a cohesive and effective search engine presence Stay updated on industry trends, algorithm updates, and new features in SEM platforms to maintain a competitive edge Prepare and present detailed reports on campaign performance, insights, and recommendations to stakeholders Additional job duties as assigned Skills/Experience Required: Education: Bachelor’s degree in Marketing, Business, Communications, or a related field 5+ years of hands-on experience in SEM and paid search campaign management, preferably in a digital marketing or agency setting Expert knowledge of Google Ads, Microsoft Advertising, Meta and related SEM tools Strong understanding of search engine algorithms, keyword bidding, and ad auction dynamics Proven ability to optimize campaigns for performance metrics such as CTR, CPA, and ROI Proficiency in analytics tools like Google Analytics and SEMrush, with the ability to interpret data and provide actionable insights Experience with A/B testing and campaign experimentation to refine strategies Excellent organizational and project management skills to handle multiple campaigns simultaneously Strong communication skills, with the ability to collaborate effectively with cross-functional teams and present findings to stakeholders Highly detail-oriented with a results-driven mindset 100% remote opportunity for Non-Central Ohio based candidates Sarnova is an Equal Opportunity Employer. We offer a competitive salary, commensurate with experience, along with a comprehensive benefits package, including 401(k) Plan. EEO/M/F/Veterans/Disabled. Our mission is to be the best partner for those who save and improve patients’ lives. Excellence in delivering upon our mission is dependent upon having a diverse team that is empowered to bring their full, authentic self to work each day. We strive to create a workplace that reflects the communities we serve, and we are passionate about creating an inclusive workplace that promotes and values diversity.