Understand our product/service’s technical features, functionalities and benefits. Study customer needs, pain points and business challenges and create a customised sales proposal with the sales team. Conduct product demonstrations to showcase key features and functionalities and address technical questions and concerns from customers. Provide pre-sales support by answering technical inquiries and participating in sales meetings. Liaise with the engineering or technical team to address technical concerns or requirements. Develop and deliver technical documentation, including user manuals, technical specifications and product training sessions. Collaborate with internal teams to gather technical requirements and ensure the successful implementation of solutions. Provide post-sales support to customers, including technical troubleshooting and customer training, ensuring their satisfaction with the product or service. Give active feedback and insights from the market to the product development and marketing team. Participate in sales meetings, trade shows and industry events to promote our products or services. Stay updated on industry trends, market dynamics and competitor offerings.