**Job Description :** **About us** With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future. Join us to create a career worth celebrating. **About the Role:** The purpose of the role is to grow Diageo share of market in the On Trade by increasing spirits penetration, driving recruitment of consumers into Diageo’s spirits portfolio and building superior customer relationships to ultimately outperform the competition. **Role Responsibilities** **:** + Territory analysis, planning and execution to drive volume/value growth and achievement of KPIs. + Execute formal on trade strategy as per defined standards of excellence in Business Plans and Cycle activity. + Collaborate and build superior relationships with the On Trade and Redistributor customers servicing relevant territory. + Educate and empower outlet staff to become advocates of Diageo brands through educational marketing platforms and other in-store staff incentive programs. + Plan and collaborate with Reserve Ambassadors to win with the Reserve Portfolio in the right outlets and with the right consumers. + Execute out of channel opportunities and occasions in line with brand/customer marketing guidelines. + 100% adherence to customer calls as per guidelines per outlet, assigned route and frequency. + Manage territory budget and adhere to Measurement and Evaluation business principles. + Live and adhere to the Diageo compliance agenda and code of business conduct. + Any ad-hoc activities as requested by line managers **Experience / skills required** **Qualifications** + Driver’s license + 3 year diploma/degree **Experience** + 2-3 years sales experience essential, preferably in the FMCGG/beverage industry **Diversity statement:** Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more. Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world. **Worker Type :** Regular **Primary Location:** George **Additional Locations :** **Job Posting Start Date :** 2025-01-28 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)