Position Summary
Role and Responsibilities
Sales Manager, External Demand, Samsung AdsLocation: New York, NY
Samsung Electronics is a global leader in technology and innovation, with a wide range of products and services that are used by millions of people around the world. The Samsung Ads business has developed a proprietary ad platform that leverages unique first party TV data to help brands connect to their audience as they explore content across desktop, mobile, tablets and our Connected TVs. The Samsung Ad Platform delivers high-quality audience targeting powered by three key components: first-party audience data at scale, world-class data science, and brand-safe cross-device ad inventory.
As streaming expands consumer options and access to premium content, Samsung TV Plus, Samsung’s free ad-supported TV (FAST) and on-demand (AVOD) service, has seen remarkable growth. Now with 88 million monthly active users and an over 50% increase in global viewership YoY, Samsung TV Plus’ audience scale and engagement make it the #1 app in the U.S. on the #1 TV brand.
We are currently looking for a talented account executive focused on growing revenue and managing relationships with assigned demand partners through programmatic and other channels. Embedded within our Ad Sales team, our External Demand sales vertical is one of Samsung Ads’ largest revenue drivers, handling relationships with major mobile and video demand side platforms (DSPs), supply side platforms (SSPs), and other resellers. The ideal candidate should have a passion for programmatic ad tech, mobile advertising, streaming video, expertise in data driven audience activation, and innate knack for finding new opportunities to better monetize premium inventory.
With the rapid growth of programmatic activation in Connected TV, this seller will need to have a strong grasp on the video marketplace and relationships with leadership at key players in the ecosystem to ensure Samsung Ads is capturing an appropriate share of wallet from partners.
This individual must be able to think strategically, uncover and respond to evolving market dynamics, identify and rally the organization to troubleshoot issues with partner integrations, promote and excite partners on new opportunities from Samsung, and be the face of Samsung to the programmatic marketplace.
Additionally, this sales executive will be the consummate team-player and have the ability to work collaboratively across the sales organization within a fluid and fast-paced environment.
The individual should have a passion for streaming video and the rapidly changing way consumers are viewing premium content across all screens. It’s key to have a pulse on how the programmatic landscape is thinking about and allocating spend. This passion and knowledge will fuel the growth of both your and Samsung Ads’ business.
This individual should have existing relationships across the programmatic ecosystem, including key senior level contacts at major SSPs. This account executive must be able to drive allocation decisions, package inventory in differentiated ways to drive improved monetization, anticipate how buying activations are made, uncover the business needs of key clients, and have a proven ability to drive spend through both private and open marketplace channels. This position will carry an annual revenue goal.
This Seller position is based in New York, NY with domestic US travel as needed. If you're interested in joining a rapidly growing team working to build a unique, world-class advertising sales organization with a relentless focus on data and customer experience, you've come to the right place.
As an individual contributor, you'll be supported by our world class ad operations team and will benefit from working with a leadership team that is chartering our explosive growth.
RESPONSIBILITIES:
Actively drive advertising revenue by promoting and pitching new/existing Samsung Ads products and inventory to External Demand partners to achieve annual and quarterly revenue objectivesProactively identify new External Demand partners to grow, expand, and diversify the businessGather market intelligence from External Demand partners and share into the broader cross-functional organization – including HQ –inclusive of trends and best practices to ensure continued innovation to meet changing marketplace needsMonitor key revenue and other performance indicators of each assigned External Demand partner and accurately forecast revenue, identify irregularities, and seek out opportunities for growth with competitive insightActively communicate any meaningful product updates for Samsung Ads products to assigned partners and return feedback to the organization on potential implications to each partner’s businessDevelop a roadmap of live or upcoming innovations in the marketplace to ensure we maintain full coverage of demand as the marketplace evolves and continue to “lead from the front”Formalize partner management practices to maximize engagement from partner demand generation teamsREQUIRED QUALIFICATIONS:
Strong contacts and relationships within the programmatic marketplaceDeep understanding of the mobile and video media ecosystems6-12+ years of industry or relatable experience with a significant portion spent working at a video publisher or SSPProven track record of securing and growing revenue from programmatic and other indirect channel partnersSuccessful internal and external relationship managementExperience working in both entrepreneurial and established corporate culturesExcellent written and verbal communication skills, strong attention to detail, and good follow-throughTalent at explaining complex topics in simple terms in person, over the phone or video conferenceBachelor's Degree; MBA or other advanced degree a plusSkills and Qualifications
The salary range for this role is expected to be between $140,000 and $160,000 with an 80% annual bonus paid quarterly. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role.
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