WCBS-TV, part of the CBS Television Network and Paramount portfolio, is the #1 station in our group of local stations. We are a leader in local news and entertainment, committed to delivering high-quality content and fostering a dynamic, inclusive work environment. 

 

We are seeking a transformative Sales Manager for WCBS-TV & WLNY-TV to drive revenue growth across transactional, new business, and streaming. The ideal candidate will have a proven track record in sales leadership and be passionate about cultivating a positive team culture while shaping innovative, future-focused sales strategies across all platforms, including 27 O&O stations and Paramount Global streaming inventory. The Sales Manager (SM) will lead the WCBS sales team to develop and implement strategic plans that drive revenue growth. This role includes managing key client relationships, optimizing sales team performance, and collaborating across departments to ensure success in our advertising efforts. Will bring strong leadership skills, a deep understanding of multi-platform television advertising, and a commitment to delivering exceptional client results.

KEY RESPONSIBILITIES:

Leadership & Team Development: Manage, mentor, and motivate a team of account executives to achieve and exceed sales targets. Conduct regular performance evaluations and provide feedback and training to foster a high-performance culture. Sales Strategy: Develop and implement strategic sales plans to achieve revenue goals. Identify new business opportunities, build customized sales proposals, and negotiate with local advertisers. New business: Drive new business opportunities by identifying, qualifying, and pursuing potential clients through proactive outreach and strategic engagement. Client Management: Build and maintain positive relationships with key clients, agencies, and local businesses. Provide excellent customer service, understand client needs, and offer innovative advertising solutions that align with their objectives. Collaboration: Work closely with other departments, including marketing, news, and digital, to build integrated sales campaigns that demonstrate the full range of WCBS Television’s media assets. Market Analysis: Monitor market trends, competitor activities, and industry developments to adjust strategies and capitalize on new opportunities. Conduct regular analysis of sales data and performance metrics to drive continuous improvement. Revenue Management: Lead inventory, pricing, and rate negotiations to improve revenue. Monitor sales performance against objectives and report regularly to senior management.

QUALIFICATIONS:

Bachelor’s degree in Business, Marketing, Communications, or a related field. Minimum of 8 years of experience in media sales, with at least 2 years in a sales management role. Strong understanding of local television linear and digital marketing strategies. Proven track record of achieving sales targets and managing successful sales teams. Excellent interpersonal, communication, and negotiation skills. Ability to work in a fast-paced environment, multitask, and adapt to changing priorities. Strong analytical and problem-solving skills with a data-driven approach to decision-making. Proficiency in Microsoft Office Suite, Wide Orbit Traffic/Sales, Nielsen and ComScore.

CBS News and Stations, brings together the power of CBS News, 28 owned television stations in 17 major U.S. markets, the CBS News Streaming Network, CBS News Streaming local platforms, local websites and cbsnews.com, under one umbrella. CBS News and Stations is home to the nation’s #1 news program 60 MINUTES, the CBS News Streaming Network, the first 24/7 digital streaming news network, the award-winning broadcasts CBS MORNINGS, CBS SATURDAY MORNING, the CBS EVENING NEWS WITH NORAH O’DONNELL, CBS SUNDAY MORNING, CBS WEEKEND EVENING NEWS, 48 HOURS and FACE THE NATION WITH MARGARET BRENNAN. CBS News and Stations provides news and information for the CBS Television Network,  CBSNews.com, CBS News Radio and podcasts, Paramount +, all digital platforms, and the CBS News Streaming Network, the premier 24/7 anchored streaming news service that is available free to everyone with access to the internet. The CBS News Streaming Network is the destination for breaking news, live events, original reporting and storytelling, and programs from CBS News and Stations’ top anchors and correspondents working locally, nationally and around the globe. CBS News’ streaming services, across national and local, amassed more than 1.01 billion streams in 2021. Launched in November 2014 as CBSN, the CBS News Streaming Network is available on 30 digital platforms and apps, as well as CBSNews.com and Paramount+. The service is available live in 91 countries. CBS News and Stations is dedicated to providing the highest quality journalism under standards it pioneered and continues to set in today’s digital age. CBS News earns more prestigious journalism awards than any other broadcast news division.  

 

Organizations that wish to receive job vacancy notices from this posting’s television station should contact sf_recruitingsupport@paramount.com.

 

ADDITIONAL INFORMATION

 

Hiring Salary Range: $225,000.00 - 275,000.00. 

 

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.  The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable,  as otherwise dictated by the appropriate Collective Bargaining Agreement. This position is bonus eligible.  

 

https://www.paramount.com/careers/benefits

 

Paramount is an equal opportunity employer (EOE) including disability/vet.

 

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

 

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