JOB DESCRIPTION:
Description
To implement & manage the Company's Sales Strategy/Targets & tactics (sell in & sell out) for all Group Brands with a profitability approach (CTF) in all Retail Chain stores, Mom & Pop, Regional/multi-Country Key Accounts & Whole Selling Channels where appropriate within the assigned territory. To collaborate & implement all Trade Marketing strategies/tactics including POP, point of sales management, customer/retail. Collaborate and input other areas like: sales operations, business controlling and product line in pricing, business intelligence, sales operation and related topics.
Key operational responsibilities
Business Plan Management. Propose and execute annual business plan of Sales and profit at CTF level, by customer by model. Identify and develop preferred channels and partners to assure a solid profitable growth on company brand. Identify and adapt plan into a changing environment and competition. Planning and Execution. Establish sell in plan based on sell-out and customer performance, analyzing quotas for each customer for Home appliances brands, Develop Sales strategies & tactics for each customer/distribution channel, Provide product forecasts for purchases from factories/suppliers, Balance store share of space as a driver to generate more sales with profitability by model / customer Understand the market, the competition and capture market data to drive new sales leads, Manage customer's inventory to ensure product sell-out. Sales development. Implement/manage annual customer Co-op & volume rebate program, Develop and coordinate customer product training for store sales & TM personnel, Develop & implement product mix & price list plan for each customer, Key account & customer management, Coordinate on going product maps. Collaborate on NPI with product line, marketing and trade marketing. Trade Marketing support. Collaborate and contribute on planning and execution of new POP, marketing Strategy, promotion plans and measurement of Sell out.
Competencies needed
Analytical mindset, customer driven & highly focused results; able to develop robust interpersonal relationships with high level key account owners/managers/customers, show sense of urgency, capable to develop and execute a business plan under uncertain market environment, fully adherent to company policies.
Skills
Excellent oral & written abilities, ability to work independently & manage under pressure; exceptional negotiation performance, preferred previous experience in the appliance business / Northern Latin American markets.
Required Languages:
Fully bilingual (English and Spanish)
Position Requirement
Bachelor of Science in Business Administration or similar 5 to 7 years work related experience with similar responsibilities Availability to travel 30% of the time Experience with Home Appliances and GE business line.