**O** **bjecti** **v** **es of t** **h** **e** **P** **osi** **t** **ion:** + To implement PU-Flexible systems for Automotive & Furniture, Performance Materials India sales. + To implement marketing strategy in new business development + Initiate, develop & grow customer relationships with existing and potential customers. + Execute PU-Flexible system sales in Automotive, Furniture & develop business according to the country & regional strategy and objectives. + Provide input for account plans, and update them periodically + Implement pricing strategy according to regional & local strategic guidelines. + Provide inputs for market intelligence. + Strong collaboration with GKAMs. **M** **ain** **Areas of Responsibilities and Key Activities:** **Sales Development** + Explore, identify, and develop new businesses. + Understand customer needs, industry drivers, unique selling points deeply to recommend the best solutions, leading to the achievement of value creation for the customers and BASF. + Conclude business contracts and maintain business growth at designated customers. + Provide accurate sales forecasting. + Formulate strategy to develop and implement segment, application, product, and customer strategies to achieve sales targets. + Implement pricing strategy and support launch of new products at key customers. + Collaborate with respective team (Technical Service, Supply Chain, Customer Service, Marketing, etc.) to provide prompt response related to quality, technical and application’s inquiries and other customer related issues. + Coordinate with Korean/Japanese transplant team and Global / Regional Key Account Management team to manage local activities with OEM’S and Tiers. **Strategic Tasks and Implementation** + Conduct studies and analysis on market trends, competitors, product applications and technology and provide appropriate market strategies. + Develop key account management profiles + Monitors segment profitability and initiate improvement opportunities + Lead product/application launches within regional marketing strategy. + Adopt and utilize digital tools and technologies in rolling out dashboards to allow for real-time business and operations excellence analysis **Customer Management** + Supports in providing the response related to quality, technical applications, inquiries, and other related issues; conducts customers’ assessments and analysis. + Coordinate with BASF experts to conduct field visits, seminars, presentations and attend to customers’ inquiries. + Conduct customers’ assessments and analyses to align and ensure the strategic focus in the right place. + Ensure all supporting functions involved in the delivery of agreed customer’s needs; resolve problems/ expedite matters where appropriate + Share Market Intelligence, strategy & communicate internally via visit reports **Credit Management** + Monitor the growth of the customers’ business, review and coordinate with credit controlling team to make appropriate credit recommendations. + Follow-up on payment collections and ensure on-time payment from the customers. **Innovation, Sustainability, Embrace Digitalization** + Accelerates Innovation to achieve innovation sales target. Hunt/explore customer specific projects. + Live Sustainability: supports the Implementation of A-PMA/E Sustainability roadmap in country with projects acquired which includes chemcycling, mechanical recycling, BMB solutions, Bio based Materials. + Embrace Digitalization: Enhances aligned use of salesforce Implementation and enhances the use of social media available to PM (Wechat, LinkedIn etc.) for promoting more new applications, technical webinar, and customer interaction. Support e portal sales. **Job Requirements:** **Edu** **c** **a** **t** **i** **o** **n** **:** Bachelor’s / Engineering / Polymer Science / Chemical degree; MBA degree is preferred. **W** **o** **r** **k** **in** **g** **E** **x** **pe** **r** **i** **e** **n** **c** **e:** Over 8-12 years technical sales working experience preferably with Polyurethane industry. **T** **e** **c** **hn** **i** **c** **a** **l &** **P** **r** **o** **f** **e** **ss** **i** **o** **n** **a** **l** **Knowledge:** + Experience in Customer management, Negotiations and in handling Sales Operations, Business Development, in PU Products in Automotive/Furniture Industry + Experiences in Korean customer management + Good English and computer skills (MS. Office).