POSITION SUMMARY

 

WLOS is looking for a marketing specialist and dedicated outside sales professional responsible for driving growth of assigned accounts, uncovering new opportunities, nurturing strong relationships with existing clients, and establishing a network to support overall account growth. Marketing Consultants are also expected to learn and utilize the entire Sinclair portfolio of assets when identifying solutions and generating proposals.

 

PRIMARY RESPONSIBILITIES

Ability to generate new business through cold calls and utilization of proprietary prospecting tools.  Maintain and continuously grow a book of business or list of accounts by maintaining an accurate pipeline of prospects through consistent outreach and follow-up.  

Create effective marketing campaigns for clients and conduct ongoing business reviews to ensure campaigns meet client business needs and exceed client expectations.

Analyze key data points within sales reports, maintain awareness of market trends, competitor activities, and customer feedback, and adjust strategies as needed to maximize campaign performance.

Deliver weekly revenue forecasts within plus or minus 2% accuracy utilizing in-house sales tools and data-rich systems to craft an executable and realistic business plan to meet individual goals. 

Ability to use and maintain records of sales activities and client interactions in CRM system daily.

Provide superior customer service to achieve a brand reputation for reliability, consistency, and credibility in addition to establishing a personal rapport and likeability with local business owners and professional networks.

Ability to be on time for an In-Person 8am- 5pm workday M-Fri and conduct business in a professional manner. 

 

PREFERRED KNOWLEDGE, SKILLS, AND EXPERIENCE

 

Proven Sales Track Record: Demonstrated success in meeting or exceeding sales targets in current or previous role. Candidates should be able to provide examples of achievements, including metrics or results (e.g. percentage growth, revenue generated or deals closed) Experience in B2B, B2C highly preferred Excellent communication, presentation, and negotiation skills,  Ability to adapt quickly in an unpredictable and rapidly changing environment Excellent critical thinking, and time management / prioritization skills High-level proficiency with MS Office applications Reliable transportation, valid driver’s license, and satisfactory driving record Self-motivated and results-driven. Comfortable working in a competitive, target-driven environment

 

ADDITIONAL AREAS OF KNOWLEDGE 

 

Establishing and maintaining strong and effective relationships Paying close attention to customer needs and adapting approach as needs evolve Listening for details and checking for understanding Delivering presentations in a clear and compelling manner Communicating in a variety of settings, among diverse styles and stakeholders, and with different position levels Using compelling arguments to gain client support and commitment Working at a brisk pace under pressure and within time constraints Using judgement that balances common sense and practicality as a basis for forming opinions and making recommendations

 

The job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities, and activities may change, or new ones may be assigned at any time with or without notice.

 

VALUE STATEMENTS AND EXPECTATIONS

 

The responsibilities of this position must be consistently performed while conforming to these values:

Honor and respect the dignity of every person Encounter others with respect and compassion Act with humility and be a person of integrity Reach out to others in a spirit of collaboration Communicate openly and frequently Put the health of the organization and our people at the forefront of every decision Be customer focused Embrace lifelong learning Work with purpose and consistently show up engaged

 

EEO AND INCLUSIVITY

 

Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant’s or employee’s race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.