Job Purpose

The On-Trade Sales Representative is responsible for generating and closing sales of the company's products to on-trade customers in Kenya. This includes restaurants, bars, hotels, and other businesses that sell alcoholic beverages to consumers. The On-Trade Sales Representative is also responsible for building and maintaining relationships with key decision-makers at these businesses and ensuring that the company's products are well-represented on their menus and in their displays.

Key Duties and Responsibilities

Generate and close sales of the company's products to on-trade customers in Kenya:

Research and identify potential new on-trade customersDevelop and deliver sales presentations to on-trade customersNegotiate and close sales contracts with on-trade customersFollow up with on-trade customers after the sale to ensure satisfaction and repeat business

Build and maintain relationships with key decision-makers at on-trade businesses:

Develop a deep understanding of the needs and priorities of key decision-makers at on-trade businessesBuild rapport and trust with key decision-makers at on-trade businessesKeep key decision makers at on-trade businesses informed about the company's products and promotionsProvide value-added services to key decision-makers at on-trade businesses, such as marketing and promotional support

Ensure that the company's products are well-represented on menus and in displays at on-trade businesses:

Work with on-trade businesses to develop and implement menu merchandising strategiesProvide on-trade businesses with point-of-sale materials, such as posters, table tents, and shelf talkersCreate and manage promotional displays for the company's products at on-trade businessesMonitor the availability and placement of the company's products at on-trade businesses

Educate on-trade customers about the company's products and promotions:

Develop and deliver product training sessions to on-trade staffProvide on-trade staff with product information and resourcesHost product tastings and other promotional events at on-trade businessesWork with on-trade staff to develop and implement sales strategies

Provide excellent customer service to on-trade customers:

Timely Responses: Ensure prompt responses to inquiries, orders, and requests from on-trade customers. This includes responding to emails, calls, and other forms of communication promptly.Product Knowledge: Possess in-depth knowledge about the products or services being offered to effectively communicate their features, benefits, and usage to on-trade customers.Relationship Building: Build and maintain strong relationships with on-trade customers through regular communication, visits, and personalized interactions. Understand their needs, preferences, and challenges to tailor solutions accordingly.Order Accuracy and Timeliness: Ensure accurate processing of orders and timely delivery of products to on-trade customers. Minimize errors and delays in order fulfilment processes.Problem Resolution: Address any issues or concerns raised by on-trade customers promptly and effectively. Take ownership of problems and work towards finding satisfactory resolutions to maintain customer satisfaction.Upselling and Cross-selling: Identify opportunities to upsell or cross-sell additional products or services that may benefit on-trade customers based on their needs and preferences.Training and Support: Provide training and support to on-trade customers on product usage, menu development, promotional activities, and other relevant topics to help them maximize the value of the products or services.

Track and report on sales performance:

Track and analyze sales dataIdentify sales trends and opportunitiesDevelop and implement sales strategies to improve performanceGenerate and present sales reports to management

Key Competencies and Experience

Minimum Educational Requirements and Work Experience:

This entry-level undergraduate degree from a recognized and accredited university.Successful track record as a Sales Representative for at least one year. Sales experience from a busy FMCG companyValid driving licence

Functional and Technical Competencies:

Business Acumen, Analytical Thinking, Strategic Thinking, Driving for ResultsPlanning and Organizing, Teamwork, Building and Maintaining Collaborative Relationships, Quality Orientation and Adaptability

Job Posting End Date:

2025-02-07

Target Hire Date:

2025-02-01

Target End Date: