Sales Specialist

Company Overview

At Watermark Retirement Communities, we are committed to creating extraordinary communities where people thrive. With 37 premier communities nationwide, we provide exceptional senior living options that include independent living, assisted living, memory care, and more. We value innovation, integrity, and purposeful service—and we’re looking for passionate professionals to help us deliver on that mission every day.

Position Summary

We are seeking a highly motivated, results-oriented Sales Specialist to support occupancy growth across our national portfolio. In this role, you will be assigned to underperforming or transitional communities on a rotating, quarterly basis. Your primary focus will be personally driving move-ins by managing the sales process from lead to close, working directly with prospective residents and their families.

While you will provide support and guidance to the on-site sales teams, this position is hands-on and performance-focused—ideal for someone who excels in closing and thrives on meeting (and exceeding) occupancy goals.

Key Responsibilities

Achieve sales targets and demonstrate a high level of customer satisfaction

Travel to assigned communities across the U.S. (approximately quarterly rotation)

Personally manage leads, conduct tours, follow up with prospects, and close new move-ins

Develop and execute community-specific sales strategies that drive immediate occupancy growth

Analyze local market conditions and competitive positioning to inform tactical efforts

Partner with Executive Directors and Regional Sales Leaders to establish short-term sales plans

Track and report key performance indicators, lead conversion metrics, and occupancy trends

Offer sales process coaching and mentorship to on-site team members as needed

Serve as a brand ambassador and uphold Watermark’s high standards of service and engagement

Qualifications

5+ years of successful direct sales experience in senior living, hospitality, healthcare, or similar field

Proven track record of closing sales and driving occupancy results

Excellent interpersonal, follow-up, and tour presentation skills

Strong understanding of CRM systems and sales performance metrics

Ability to work independently and adapt quickly in diverse environments

Willingness and availability to travel extensively (75%+), including overnight stays

Bachelor’s degree in Business, Marketing, Communications, or related field preferred

Why Join Watermark?

National impact with hands-on influence in high-need communities

Competitive salary and performance incentives

Extensive travel support and expense reimbursement

Comprehensive benefits package: medical, dental, vision, 401(k), PTO, and more

Opportunities for career advancement within a growing, purpose-driven organization

A values-driven culture where your work directly improves the lives of others

What you will get from us:

Competitive Wages

Competitive Benefits 

Get Immediate Access to Earned Income Through Dayforce Wallet

Easy Shift Scheduling with Mobile App

Recognition and Rewards Program 

Vacation, Holiday, and Sick Pay 

401k Program

Associate Discounts 

Education and Training Programs Available

Watermark Retirement Communities, LLC is an equal opportunity employer. We embrace the diversity of our associates in all its manifestations.

Watermark Retirement Communities, LLC is not accepting unsolicited assistance frim search firms for this employment opportunity. Please, no phone calls or emails. No fee will be paid to any recruiting firm for any job posting without a valid written agreement between Watermark and the recruiting firm.