Reporting to the Sr. Director of Strategic Business Development (SBD) Marketing, the SBD Marketing Manager is responsible for working collaboratively within the corporate marketing organization and across CertainTeed business units to lead integrated marketing plans that support strategic business development at Certainteed. The role will also assist with successful brand integrations from acquisitions as well as support strategic partnership activation. The SBD Marketing Manager will partner with corporate marketing counterparts to ensure implementation of campaigns and initiatives on time and according to objectives.

The SBD Marketing Manager is responsible for leading the development and execution of integrated marketing campaign tactics across paid, earned, shared, and owned media, along with other marketing and customer engagement tools to drive demand generation and retention. The ideal candidate will be team-oriented by nature and capable of engaging and leveraging functional counterparts and resources, have a proven track record of project management, which includes understanding milestones, navigating dependencies, and taking initiative to complete projects. Success will be defined by the flawless management and execution of strategic marketing initiatives, which include customer-focused brand and product marketing plans, and strategic brand and partnership development that contributes to top-line and bottom-line growth objectives.

As an insightful storyteller, the SBD Marketing Manager, develops relevant and meaningful marketing and brand messaging. A key success factor will involve understanding the unique purchase journey for segments, addressing pain points, and enhancing those elements that drives our customers to specify and/or buy CertainTeed products and solutions. The individual in the role must acquire good working knowledge of all relevant businesses, products, solutions, and value propositions within the CertainTeed portfolio.

This person is responsible for the management of integrated marketing campaigns to support the growth of strategic businesses, focusing on but not limited to Solar roofing solutions, and managing brand integrations and strategic partnerships that will drive business success.