Scalable Programs Manager, Global Partner Marketing
Amazon.com
Are you a passionate marketer with a knack for cross-team collaboration and leading global programs? Amazon Web Services Partner Marketing is seeking a talented, customer-obsessed Marketing Manager to spearhead strategic, AWS Partner Marketing Central based scale programs, governance, and overall execution. This role will drive marketing activation at scale and help enable partner-led demand generation across multiple AWS partners. Playing a pivotal role in this fast-growing business, you will define, test, and scale best-in-class customer experiences across owned programs. You will establish standards, processes, and guardrails to ensure continuous optimization and improvement, and drive the launch of new programs/campaigns to enhance the partner experience. Moreover, you will be accountable for program performance, tracking and analyzing key metrics such as reach, engagement, attributed pipeline, and Voice of the Partner in this high-impact, high-visibility role.
The successful candidate will possess extensive experience in building and optimizing high-performing, scalable marketing programs. They should excel at both strategic thinking (generating bold, innovative ideas) and tactical execution (managing self-service platforms, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role.
Key job responsibilities
• Own end-to-end scalable programs, partner ready campaign strategy, governance, and execution.
• Establish guardrails, processes, and mechanisms to ensure high-quality programs and performance
• Build a global framework for partner activation/inclusion into scalable programs (inclusive of all partner types: Consulting, Technology, Startups, Distributors, and VARs).
• Collaborate with Geo Partner Marketing and Operations teams to define roadmaps, design, test, and implement innovative customer experiences across Scalable Programs.
• Evaluate regional growth opportunities, partner needs, and action into campaign frameworks and program pilots to support partner-led demand generation.
• Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
The successful candidate will possess extensive experience in building and optimizing high-performing, scalable marketing programs. They should excel at both strategic thinking (generating bold, innovative ideas) and tactical execution (managing self-service platforms, analyzing data, removing blockers). Top-tier problem-solving abilities, strong communication skills, and a proven track record of delivering results in ambiguous environments are essential for this role.
Key job responsibilities
• Own end-to-end scalable programs, partner ready campaign strategy, governance, and execution.
• Establish guardrails, processes, and mechanisms to ensure high-quality programs and performance
• Build a global framework for partner activation/inclusion into scalable programs (inclusive of all partner types: Consulting, Technology, Startups, Distributors, and VARs).
• Collaborate with Geo Partner Marketing and Operations teams to define roadmaps, design, test, and implement innovative customer experiences across Scalable Programs.
• Evaluate regional growth opportunities, partner needs, and action into campaign frameworks and program pilots to support partner-led demand generation.
• Track and analyze critical performance metrics like reach, engagement, attributed actions, and customer sentiment.
About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
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