Responsible for the overall management of the company's e-commerce system in the Southeast Asia region. Work with the regional general manager to formulate corresponding strategic plans and be responsible for the profit and loss management of online channels.Develop customized e-commerce business models, including but not limited to sales, operations, and promotion of cross-border e-commerce platforms such as Lazada, Shopee, and TikTok. Oversee the overall operation of the platform and control overall platform operation indicators.Empower distributors to coordinate and manage overseas local e-commerce business, and cooperate with offline channels to achieve performance goals.Responsible for the daily team management of the entire e-commerce team, platform docking, and the precipitation of e-commerce methods, and be responsible for commercial success.