Job Description:
In an age where information is always available and from multiple sources, Pet Parents need reliable pet health knowledge that they can trust. As the Search & Digital Experience Manager at Royal Canin – you’d be responsible for driving Search, SEO, and website performance while exploring AI, social commerce, and emerging trends. The Search & Digital Experience Manager reports to the Media Acceleration Lead and sits within the Royal Canin media team.
This is a great role for someone looking to build their career, as you’ll gain valuable skills while partnering with Royal Canin collaborators and external media and digital agency partners to increase brand awareness and consideration, creating a seamless Pet Parent experience with the Royal Canin brand online.
What are we looking for?
3-4+ years of experience as a SEO or PPC Specialist or similar role (ie. Social Media Strategist using social media for brand awareness and impressions)
Strong knowledge of SEO, PPC best practices, and web traffic metrics
Experience with audience and buyer persona research, as well as web design and publishing
Great intrapersonal skills, coordination ability, and learning agility to grow as you build your career with us
E-commerce experience preferred, but not required
What would be your key responsibilities?
Pay-Per-Click (PPC) Search Strategy & Execution: Translating the global Search playbook into the ANZ paid and organic search strategy, while driving the execution in partnership with our external media agency.
SEO Strategy & Execution: Manage overall SEO Strategy and execution for the Royal Canin and Eukanuba brands.
Brand Website Management and Maintenance: Own assets and content featured on Royal Canin and Eukanuba websites, responsible for ensuring it remains current, relevant and engaging for Pet Parents.
Customer-facing responsibilities: Being the Search and SEO expert for Customer-related activity, including supporting our Customer Marketing Managers in identifying opportunities in Customer’s ecosystems to enhance search rankings.
What can you expect from Royal Canin?
Join a purpose driven company in an exciting period of growth, with premium brands recommended by animal health professionals.
Individualised career progression with a focus on you and your career goals. Best-in-class learning and development support from day one, including access to our in-house Mars University.
A culture that is collaborative, dynamic, supportive, and fun.
A company truly passionate about the health of pets, people and the planet with opportunities to support our community partners- including the RSPCA and Seeing Eye Dogs Australia and Blind & Low Vision Guide Dogs in New Zealand
Your loved ones matter, including your pets. We provide complimentary Royal Canin pet food for your cat or dog. Dogs are also welcome in our offices.
Mars is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.