Shanghai, CN, CHN
120 days ago
Segment Marketer
3M has a long-standing reputation as a company committed to innovation. We provide the freedom to explore and encourage curiosity and creativity. We gain new insight from diverse thinking, and take risks on new ideas. Here, you can apply your talent in bold ways that matter. Job Description: IoT Segment Marketer, Consumer Electronics, EMSD, GCA You will be a market expert in customer needs, trends and competition in Consumer electronics IoT (Internet of Things) Segment. You will be also responsible for activating segment marketing plans and campaigns in the area, supporting marketing programs for IoT Segment. The impact you will make in this role: •Own the results and the activation of segment specific campaigns/plans in the area (Sales by segment, pipeline of opportunities, segment market share growth). Responsible for tracking results by country and by segment. •Identify new opportunities by country in the region considering segment process maps and risks to implement campaigns and marketing programs in prioritized segments, co-working with sales, portfolio marketing, activation marketing, digital marketing and application engineering team. •Inspire sales teams for new customer coverages, new application exploration and product promotions. •Be the voice the Customer back to GCA and global team about customers and segment needs, focused on prioritized markets. •Be responsible to linked to portfolio leaders to find right product alternatives based on segment processes and customer needs. •Leveraging 3M technology portfolios, application expertise, marketing, insights etc., to develop penetration plans for IoT segment with One 3M product offerings Your Skills and Expertise •More than five (5) years of experience managing Consumer Electronics market needs. •Better to have experience in segment marketing, business development or portfolio marketing. •Experience interpreting market research or market insights in concert with additional data and business results. •Demonstrated segment experience and ability to leverage knowledge in different markets approach. •Understanding customer insights and transfer them to develop activation campaigns. •marketing business experience, creating and implementing campaigns and marketing programs considering brand owner, components maker, converters and channel partners’ needs. •Experience understanding different go to market models. •Ability to lead across functions with excitement and enthusiasm and bringing the team/organization along on the journey. Travel: ~30%-40% Learn more about 3M’s creative solutions to the world’s problems at www.3M.com or on Twitter @3M. Our approach to flexibility is called Work Your Way, which puts employees first and drives well-being in ways that enable 3M’s business and performance goals. You have flexibility in where and when work gets done. It all depends on where and when you can do your best work. Please note: your application may not be considered if you do not provide your education and work history, either by: 1) uploading a resume, or 2) entering the information into the application fields directly. 3M Global Terms of Use and Privacy Statement Carefully read these Terms of Use before using this website. Your access to and use of this website and application for a job at 3M are conditioned on your acceptance and compliance with these terms. Please access the linked document by clicking here (http://multimedia.3m.com/mws/media/1274940O/3m-jobs-country-data-privacy-statements-external.pdf) , select the country where you are applying for employment, and review. Before submitting your application, you will be asked to confirm your agreement with the terms.
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