Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a global hybrid work setup (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Segment Marketing (CRM) Senior Manager 

Introduction to the team 

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise. 

The Traveler Engagement and Loyalty (TEaL) team builds relationships with travelers, driving engagement and loyalty by providing value through the ownership of the loyalty program, targeted CRM, and our co-branded credit card program. 

We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. Since our travelers interact with us through our brands, we have a brand focus in our marketing, while leveraging the scale and efficiency we’ve built in functional expertise.  

We seek a passionate and driven CRM professional to join our team. The Segment Marketing (CRM) Senior Manager will be responsible for driving communication (email, push notifications, in-product placements, and landing pages) and promotions across key customer segments and Expedia Group Brands. 

In this role, you will: 

Be responsible for setting strategy, ongoing planning and delivery of key CRM campaigns across several of core Expedia Brands to drive key business objectives, working closely with relevant teams to ensure successful delivery (such as CRM production and operations, capabilities, finance, analytics, creative and brand teams) 

Create, align and communicate the strategic vision, project plan, progress and performance of the owned CRM campaigns to senior stakeholders in a clear, structured, and succinct manner 

Partner closely with Brand teams to determine the needs from TEaL to support emerging and planned strategies and activities in service of unique brand positioning. Aggregate and prioritize actions and integrate with work planning across TEaL 

Drive team effectiveness by setting example, sharing best practice knowledge, and promoting collaboration and productivity 

Leverage research, data and test insights to identify opportunities and develop strategies to enhance comms and promotions impact and improve customer experience 

Ensure stakeholder alignment, technical & creative briefing aligns to plans. Sign-off on test and channel-specific designs, as well as final creative before send 

Influence our capability roadmap to enhance our campaigns end-to-end 

Ensure TEaL delivers against Brand level objectives that are agreed based on specific initiatives 

Experience and qualifications: 

Bachelor's or Master’s degree in Marketing, Business, Economics, or any other related fields; or equivalent related professional experience 

A minimum of 6 years of experience in a CRM role, preferably in the e-commerce and/or online marketing space 

Ability to drive planning and decision making to deliver on key objectives, in a data and insights-driven way 

Ability to influence across teams and partners 

The ability to demonstrate leadership skills, and a passion for team development, performance and results either directly or indirectly in matrixed organizations  

Strong analytical skills, with exposure to multivariate testing techniques 

Ability to collaborate with creative and marketing partners to develop innovative marketing campaigns 

Highly attentive to detail in dealing with complex projects and time-sensitive initiatives 

Proficient in the use of MS Office (Experience with Jira, Tableau, Salesforce Marketing Cloud, or other communication tools are all a plus) 

The total cash range for this position in Austin is $155,000.00 to $217,000.00. Employees in this role have the potential to increase their pay up to $248,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.

Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia®, Hotels.com®, Expedia® Partner Solutions, Vrbo®, trivago®, Orbitz®, Travelocity®, Hotwire®, Wotif®, ebookers®, CheapTickets®, Expedia Group™ Media Solutions, Expedia Local Expert®, CarRentals.com™, and Expedia Cruises™. © 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs.

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E-Verify. The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.