At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description This role will be a key support role for the Win The Youth Program housed under the Masterbrand Convergent Segment Strategy Team of Marketing.

Leads student outreach & engagement efforts, managing a network of student freelancers, volunteers, and interns.

Oversees the execution of student engagement activities integrated into WTY campaigns.

Ensures a thriving community of young changemakers, building pathways for students to contribute to WTY’s mission.

Supports program KPIs by ensuring consistent & meaningful engagement with student organizations.

HARD SKILLS

- Student Agency, Freelancer & Volunteer Workforce Management → Builds and runs a structured recruitment, onboarding, and task delegation system for student freelancers, volunteers, and interns engaging in WTY campaigns.

- Scalable Engagement Infrastructure → Develops playbooks, guidelines, and execution toolkits to streamline how students represent Globe in campus activations, content creation, and org outreach.

- End-to-End Student Execution Leadership → Ensures volunteers and freelancers are deployed efficiently across ambassadorship programs, student org engagement, mentorship, and campus events.

- Performance & Motivation Systems → Creates progressive incentives, recognition programs, and feedback loops to keep student teams engaged and high-performing.

- Digital & On-Ground Integration → Designs and oversees a seamless student-driven execution model that blends on-ground activations, community engagement, and social content under WTY campaigns.

- Insight Generation & Feedback Loops → Implements a structured system for collecting student insights, feedback, and impact measurement from WTY student engagement efforts

SOFT SKILLS

- Strong Leadership & People Management

- Highly Organized & Execution-Oriented

- Empathetic & Inspiring Mentor

- Proactive Connector & Relationship Builder

- Passion for Youth Development

DUTIES AND RESPONSIBILITIES:

Design customer engagement campaigns and programs aligned to customer and business objectives - Create project plans with the detailed mechanics, desired customer experience and success metrics

Drive the launch and management of the designed campaigns and programs - Oversee the delivery of the campaigns/programs, prioritizing tasks, and ensuring timelines, budget, and quality standards are met

Develop and deliver direct-to-customer communications - Set the branding guidelines and tone to be used in crafting relevant and compelling messages for maximum customer engagement

Coordinate and collaborate with cross-functional partners and enablers - Foster team collaboration and facilitate effective communication in aligning and engaging all relevant stakeholders (analytics, operations, creatives, technical and customer experience teams) around the campaign/program launch plans and shared objectives

Conduct campaign analysis to evaluate effectiveness and pursue improvements - Drive the analysis to surface opportunities for continuous improvement and to manifest ideas into viable new campaigns/programs or iterations of existing campaigns/programs

KPIs:

Youth-specific Vector Attributes Achievement

Acqui and Retention Metrics

On-Time, In-Full Delivery of Campaigns

TOP 3-5 DELIVERABLES:

Detailed Project Requirements and Plan

Budget Plan and Budget Processing

Go-To-Market Plan and Execution

Campaign Communication Materials

Cadence of Performance Reviews

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.