17F The Globe Tower, Philippines
24 days ago
Segment Marketing Manager for Youth Cultures

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.

Job Description This post will be supporting the Masterbrand Win The Youth Program housed under the Masterbrand Convergent Segment Marketing Team.

Connects Globe’s internal teams (HR, Employer Branding, Talent, etc.) to ensure WTY provides meaningful work experiences and career pathways for students.

Develops a structured approach to delivering the WTY Community Builder Promise, integrating learning opportunities through:
- Events volunteer work
- Internship and work exposure programs
- Student pitch competitions
- Innovation grants & student tools
- Campus learning modules

Works cross-functionally to create scalable learning-to-career pathways for students within Globe.

HARD SKILLS

- Workforce Learning & Youth Career Development → Develops frameworks to translate youth engagement into real career opportunities.

- Strategic Internal Collaboration → Identifies and activates HR, Employer Branding, and Innovation teams to provide structured student programs.

- Process Design & Stakeholder Management → Builds governance structures for integrating student-led innovations into Globe.

- Measurement & Impact Tracking → Ensures that WTY youth career initiatives lead to tangible career progression & brand affinity.

SOFT SKILLS

- Strong Organizational & Leadership Skills

- People Development & Mentorship

- Detail-Oriented & Process-Driven

- Strong Communication & Negotiation Skills

DUTIES AND RESPONSIBILITIES:

Design customer engagement campaigns and programs aligned to customer and business objectives - Create project plans with the detailed mechanics, desired customer experience and success metrics

Drive the launch and management of the designed campaigns and programs - Oversee the delivery of the campaigns/programs, prioritizing tasks, and ensuring timelines, budget, and quality standards are met

Develop and deliver direct-to-customer communications - Set the branding guidelines and tone to be used in crafting relevant and compelling messages for maximum customer engagement

Coordinate and collaborate with cross-functional partners and enablers - Foster team collaboration and facilitate effective communication in aligning and engaging all relevant stakeholders (analytics, operations, creatives, technical and customer experience teams) around the campaign/program launch plans and shared objectives

Conduct campaign analysis to evaluate effectiveness and pursue improvements - Drive the analysis to surface opportunities for continuous improvement and to manifest ideas into viable new campaigns/programs or iterations of existing campaigns/programs

KPIs:

Vector Attribute achievement specific to the Youth

Acqui and Retention Metrics

TOP 3-5 DELIVERABLES:

Detailed Project Requirements and Plan

Budget Plan and Budget Processing

Go-To-Market Plan and Execution

Campaign Communication Materials

Cadence of Performance Reviews

Equal Opportunity Employer
Globe’s hiring process promotes equal opportunity to applicants, Any form of discrimination is not tolerated throughout the entire employee lifecycle, including the hiring process such as in posting vacancies, selecting, and interviewing applicants.

Globe’s Diversity, Equity and Inclusion Policy Commitment can be accessed here

Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.

Confirm your E-mail: Send Email